A tough nut to crack: Brexiters focus on confectionery

Fudge The Great British Fudge Off - Much promise, but less on delivery.

At FirstWord we leave no stone unturned in pursuit of quality content, so before recommending the Leave.EU campaign’s fudge recipes we subjected them to the fire of the FirstWord test kitchen.

In the interests of editorial balance, we are also pleased to offer our own delicious pro-Europe confection – starring roast garlic – here.

garlic in pan

Do not consume garlic fudge before a meeting

garlic in pan

Garlic Fudge – plenty of garlic

At time of writing, the Leave.EU fudge recipes had attracted just one comment. As a publicity stunt it thus leaves much to be desired. However, the comment itself is short and to the point: “contains nuts” it states of the chocolate fudge. Or do they mean the Brexit campaign? Anyhow, it’s virtually a no-cook recipe save for melting the ingredients in a microwave. It’s also the least offensive with regard to the sugar police, but lacks the crumbly texture of a classic fudge. Having promised much, it fails to deliver…

The peanut butter fudge also demands only minimal expertise. In fact it contains so much sugar – in addition to the peanut butter itself – that testers became wild-eyed and hysterical after one square. On a technical note, it took a lot of furious beating to achieve a happy mix.

Chocolate fudge

Chocolate fudge courtesy of the Great British Fudge Off

Waitrose had run out of cream of tartar. Brexiters would say the same is true of UK politics since the demise of Mrs T. Its lack affected the colour of the sweet honey fudge, which was still golden but glue-like and slow to set. Of the four, this recipe is the only one to give imperial as well as metric measures. As all good cookery books point out, try to stick to one or the other or it won’t work.

Finally, the favourite: creamy fudge. As blond as Boris’s forelock, this aristocrat of over-indulgence proves that it’s possible to have too much of a good thing. To make it you’ll have to shell out on liquid glucose – the remainder of which will taunt you from a corner of the cupboard for ever.

The method goes into eye-watering detail. The “balling stage”? Rest assured there will be plenty of bawling between now and June 23.

Go here for ‘Who wins the EU referendum on content marketing‘, FirstWord’s review of EU referendum content marketing.

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