Poor Rudolph. Let’s hope Santa’s staffing shortage doesn’t lead to delays in present delivery for the children of the world this Christmas. Besides, who’s Rudolph [...]
Covid has accelerated many trends already underway, from the decline of high-street shopping to the rise of flexible working. In our area, the pandemic has elevated the [...]
Ho ho ho. Nick Schon’s underdressed Santa is at least wearing something down below. In this year of remote top halves, there have been plenty of incidences of the [...]
Huge investment company Temasek is one of a growing number of companies embracing content well in the ‘Little Red Dot’ Have a look at Temasek’s website. We’ve seen an [...]
Companies invest a lot of time and money in the look, feel and values of their brands. Fast-growing editorial content must reflect these values or risk doing untold damage to [...]
New by me in Campaign: journalists are still being culled from newsrooms, even in purely digital places such as BuzzFeed and Huffington Post, which once seemed to offer a [...]
A well-attended Berlin conference on native advertising discussed a booming industry worth pots of money. But advertising people are going to need journalists and data [...]
People hate adverts but they love content – so how do you transform the former into the latter? Athens-based marketing agency 4 Wise Monkeys shares its recipe for success. [...]