Adrian Michaels, Author at FirstWord Media

When Fleet Street went to Madison Avenue: 10 years on the content marketing frontline

April 17, 2024

FirstWord Media is a decade old. Its co-founder Adrian Michaels reflects on the collision of marketing and journalism and what they’ve had to learn from each other Even [...]

Merry Christmas from FirstWord

December 18, 2023

Sorry, Melchior, Caspar and Balthazar can’t be there, but can you send a Teams link? And then maybe we can grab a coffee IRL in the new year? We’re indebted to Kathryn [...]

Journalism vs The Machine: the journalists win

October 5, 2023

Artificial intelligence isn’t intelligent, and artificial is an understatement. Adrian Michaels says it’s time for journalists to go on the attack instead of feebly [...]

Content planning to keep your stakeholders happy

May 24, 2022

Agreement with many different people within and outside your organisation – long before any writing takes place – is crucial to a content programme’s success. Here’s [...]

Merry Christmas and a happy and healthy new year

December 16, 2021

Poor Rudolph. Let’s hope Santa’s staffing shortage doesn’t lead to delays in present delivery for the children of the world this Christmas. Besides, who’s Rudolph [...]

Covid and the new importance of self-publishing

May 5, 2021

Covid has accelerated many trends already underway, from the decline of high-street shopping to the rise of flexible working. In our area, the pandemic has elevated the [...]

Happy Christmas from FirstWord Media

December 21, 2020

Ho ho ho. Nick Schon’s underdressed Santa is at least wearing something down below. In this year of remote top halves, there have been plenty of incidences of the [...]

Content: Singapore’s homes of best practice

January 27, 2020

Huge investment company Temasek is one of a growing number of companies embracing content well in the ‘Little Red Dot’ Have a look at Temasek’s website. We’ve seen an [...]

Articles by Adrian Michaels