Merry Christmas from FirstWord
Buzz. Reach. Audience. Of course there’s a podcast live from the stable. Let’s hope BethTel’s wifi coverage is up to it. Back story. Narrative. Your [...]
Articles by Adrian Michaels
When Fleet Street went to Madison Avenue: 10 years on the content marketing frontline
FirstWord Media is a decade old. Its co-founder Adrian Michaels reflects on the collision of marketing and journalism and what they’ve had to learn from each other Even [...]
Merry Christmas from FirstWord
Sorry, Melchior, Caspar and Balthazar can’t be there, but can you send a Teams link? And then maybe we can grab a coffee IRL in the new year? We’re indebted to Kathryn [...]
Journalism vs The Machine: the journalists win
Artificial intelligence isn’t intelligent, and artificial is an understatement. Adrian Michaels says it’s time for journalists to go on the attack instead of feebly [...]
Content planning to keep your stakeholders happy
Agreement with many different people within and outside your organisation – long before any writing takes place – is crucial to a content programme’s success. Here’s [...]
Merry Christmas and a happy and healthy new year
Poor Rudolph. Let’s hope Santa’s staffing shortage doesn’t lead to delays in present delivery for the children of the world this Christmas. Besides, who’s Rudolph [...]
Covid and the new importance of self-publishing
Covid has accelerated many trends already underway, from the decline of high-street shopping to the rise of flexible working. In our area, the pandemic has elevated the [...]
Happy Christmas from FirstWord Media
Ho ho ho. Nick Schon’s underdressed Santa is at least wearing something down below. In this year of remote top halves, there have been plenty of incidences of the [...]