Covid and the new importance of self-publishing
Covid has accelerated many trends already underway, from the decline of high-street shopping to the rise of flexible working. In our area, the pandemic has elevated the [...]
Articles by Adrian Michaels
Happy Christmas from FirstWord Media
Ho ho ho. Nick Schon’s underdressed Santa is at least wearing something down below. In this year of remote top halves, there have been plenty of incidences of the [...]
Content: Singapore’s homes of best practice
Huge investment company Temasek is one of a growing number of companies embracing content well in the ‘Little Red Dot’ Have a look at Temasek’s website. We’ve seen an [...]
How to stop content marketing killing your brand
Companies invest a lot of time and money in the look, feel and values of their brands. Fast-growing editorial content must reflect these values or risk doing untold damage to [...]
Campaign op-ed: A home for hacks
New by me in Campaign: journalists are still being culled from newsrooms, even in purely digital places such as BuzzFeed and Huffington Post, which once seemed to offer a [...]
Native advertisers must learn to collaborate to make great journalism
A well-attended Berlin conference on native advertising discussed a booming industry worth pots of money. But advertising people are going to need journalists and data [...]
Five top content marketing tips from Greece
People hate adverts but they love content – so how do you transform the former into the latter? Athens-based marketing agency 4 Wise Monkeys shares its recipe for success. [...]
How do brands talk to crisis-hit consumers in Greece?
Opinionated, sceptical, angry, impoverished – consumers in crisis-hit Greece are one of the toughest crowds in the world. How are companies and agencies changing the way [...]