Crisis management is widely recognised as a highly valuable specialist strand of PR. Its practitioners are skilled at minimising reputational damage and restoring trust and [...]
A key challenge for companies entering a new market is to offer something the existing shops have missed. Maybe that was what Contently chief revenue officer Brett Lofgren [...]
It was all so simple for brands in the glory years of advertising. Back then, talking bears advertised lager on TV and cigarette press ads were perceived as stylish. A client [...]
Marketers worldwide are increasing annual spending on high-quality content by 200% but they are missing a big opportunity by failing adequately to measure content [...]
The central theme of Trust Me, PR is Dead, a book by former Edelman CEO Robert Phillips, seems to have caused a bit of a furore in certain circles. If PR really is hype over [...]
An often overlooked target audience for content marketing is internal – your employees need to be told a good and honest narrative in order to bring them with you on your [...]
Google has about 85% of the UK search market and any change it makes to its site ranking methodology is going to affect everyone who produces content. Now the company is [...]
What you can do now Even though the new algorithm is still in research, greater focus on the following areas could futureproof the content you are producing if the changes [...]