Thriving online communities: who is using them to create great content?
Mumsnet However you feel about the highly-opinionated community of parents on Mumsnet, discussing everything from the Charlie Hebdo massacre to “things you never thought [...]
Articles by Adrian Michaels
Tis the season to do content: use the Christmas lull to grab an audience
Q) What are all the people who unwrap smartphones and iPads on Christmas Day going to read on their shiny new devices when the news organisations are in holiday mode? A) Your [...]
Christmas and New Year content: who is creating highly ranked end-of-year content?
It’s Christmas! People have time to read and watch great content and new smartphones and tablets to use. Better still, it’s a quiet period for news organisations so [...]
FirstWord’s Xmas card: Keep those Twitter feeds updated
What on Earth are you going to tell your hungry Twitter followers today? Beautifully captured by Nick Schon in FirstWord’s first Christmas card. Thanks [...]
Content for a female audience attracts strong following
With more women than men using social media, Amy Wilson says an engaged audience with strong views is ready to join a conversation with your business. From Sheryl [...]
Women in power: who is producing highly-ranked content?
With at least one female presidential nominee expected in 2016’s US presidential race and the topic of who is or isn’t a feminist gathering headlines and social media [...]
Which industries are using social media to address a female audience?
Content which engages a female audience is particularly important for industries where women are in the minority as employees, or overlooked as potential customers, but is [...]
Apple Pay is a springboard for content about money and security
Apple Pay is coming to Europe. When it launched in the US two weeks ago, more than a million credit cards were registered in three days. Amy Wilson looks at content marketing [...]