Amy Wilson, Author at FirstWord Media

How content helped build success and industry recognition for fintech start-up NetGuardians

April 13, 2021

NetGuardians uses a varied and informative content programme to boost its search rankings and start and nurture conversations with banks about its AI fraud-prevention [...]

How Covid-19 transformed the events industry

November 24, 2020

The events industry was devastated when the pandemic first struck, but now this vital marketing and communications tool is being reimagined for online audiences – with [...]

2019 in content: purpose, podcasts and passion

December 16, 2019

This year we’ve helped clients talk about their environmental and ethical commitments, seen powerful content being made in Asia and embarked on new adventures in audio Dear [...]

The new decision-makers: using content to reach millennials

December 3, 2019

Content marketing can help reach millennials – now the biggest demographic group and becoming more influential as they age – by starting a dialogue The marketing [...]

Silence is not an option – why op-eds are essential and effective

September 25, 2019

Newspaper opinion columns are a high-profile opportunity for business leaders to bolster their reputation and extend their influence by sharing their insights or guidance [...]

Thought leadership, white papers and emotion head trends in content marketing

August 15, 2019

Content marketing has hit its stride as a communications tool for B2B companies, with the most effective formats continuing to evolve. So finds a new report from Econsultancy [...]

Lend me your ears: why podcasts make great content

February 20, 2019

The growing popularity of on-demand audio offers companies a different way to connect with their audience – but only high-quality content will hold listeners’ attention [...]

The rise of brands with purpose: using content to communicate your values

February 5, 2019

With research showing that almost two-thirds of customers wants brands to take a stand, big names including Gillette and Nike are using content to assume positions on [...]

Articles by Amy Wilson