2019 in content: purpose, podcasts and passion
This year we’ve helped clients talk about their environmental and ethical commitments, seen powerful content being made in Asia and embarked on new adventures in audio Dear [...]
Articles by Amy Wilson
The new decision-makers: using content to reach millennials
Content marketing can help reach millennials – now the biggest demographic group and becoming more influential as they age – by starting a dialogue The marketing [...]
Silence is not an option – why op-eds are essential and effective
Newspaper opinion columns are a high-profile opportunity for business leaders to bolster their reputation and extend their influence by sharing their insights or guidance [...]
Thought leadership, white papers and emotion head trends in content marketing
Content marketing has hit its stride as a communications tool for B2B companies, with the most effective formats continuing to evolve. So finds a new report from Econsultancy [...]
Lend me your ears: why podcasts make great content
The growing popularity of on-demand audio offers companies a different way to connect with their audience – but only high-quality content will hold listeners’ attention [...]
The rise of brands with purpose: using content to communicate your values
With research showing that almost two-thirds of customers wants brands to take a stand, big names including Gillette and Nike are using content to assume positions on [...]
FirstWord’s greatest hits of 2018: novel content that made clients happy
We’ve helped companies say what they have to say in an accessible and interesting way – whether talking about technically complex subjects or exploring the values of [...]
How to create a content strategy that works
A serious content strategy starts with your company’s product marketing goals and uses them as the basis for engaging work that delivers the results you want Content [...]