Amy Wilson, Author at FirstWord Media

Thought leadership, white papers and emotion head trends in content marketing

August 15, 2019

Content marketing has hit its stride as a communications tool for B2B companies, with the most effective formats continuing to evolve. So finds a new report from Econsultancy [...]

Lend me your ears: why podcasts make great content

February 20, 2019

The growing popularity of on-demand audio offers companies a different way to connect with their audience – but only high-quality content will hold listeners’ attention [...]

The rise of brands with purpose: using content to communicate your values

February 5, 2019

With research showing that almost two-thirds of customers wants brands to take a stand, big names including Gillette and Nike are using content to assume positions on [...]

FirstWord’s greatest hits of 2018: novel content that made clients happy

December 12, 2018

We’ve helped companies say what they have to say in an accessible and interesting way – whether talking about technically complex subjects or exploring the values of [...]

How to create a content strategy that works

November 28, 2018

A serious content strategy starts with your company’s product marketing goals and uses them as the basis for engaging work that delivers the results you want Content [...]

The A to Z of content

September 26, 2018

Success in content marketing means knowing what content your audience wants to consume, where and when they want it served up, and how to tell your story for maximum impact [...]

10 scientific reasons why we can’t stop clicking on lists

July 5, 2018

Think listicles are just clickbait? Think again – they make serious and complex subjects digestible and appealing because our brains like information organised in a [...]

Eurovision: how to reach the audience of Europe’s biggest TV show

May 8, 2018

With a little ingenuity, brands of all shapes and sizes can connect with the 180 million-plus viewers of all ages who watch the annual music extravaganza What connects an [...]

Articles by Amy Wilson