Ghostwriting: the art of telling someone else’s story
Those who can, do – and hire someone else to write about it The people with the most interesting stories to tell are very often those with the least time to tell them. And [...]
Articles by Amy Wilson
Ethics: use content marketing to talk the talk and walk the walk
Ethics are hot right now so there couldn’t be a better time to think about how your company communicates its values Ethics and corporate social responsibility (CSR) have [...]
Catwalk lessons in blending stories with sales success
With readers becoming consumers at the tap of a ‘buy now’ button, the boundary between shopping and publishing is fast eroding. In the fashion industry, the brands with [...]
How fashion uses content to drive sales
The fashion world has made an art form of blending editorial and sales. It has the advantage of pretty people and gorgeous clothes to grab readers’ attention, but here are [...]
Winning friends and influencing Greeks: the art of great content
If you can make it there, you’ll make it anywhere – not New York, but Athens. An award-winning Greek duo tell Amy Wilson how they make stellar content for brands [...]
Write like a journalist to succeed in business
Hedge fund billionaire and philanthropist Paul Tudor Jones says executives should take lessons from news reporters to learn to organise their thoughts and communicate [...]
Interactive could be an ideal content marketing side dish
If you run a search on content marketing, prepare to receive an avalanche of ‘how to’s’, most missing anything by way of good example. It seems odd the [...]
What else do the ‘freedom’ pensioners want to spend their money on?
We’re weeks away from the biggest change to British pensions in generations and wealthy retiree interests such as cruises, and second homes are expected to see a [...]