Five headline writing rules that we can learn from newspapers
Newspaper sub-editors thrive on coming up with the best headlines, but today’s publishers have to think harder than ever about how to catch people’s attention If you are [...]
Articles by Annette MacKenzie
Content marketing takes centre stage
FirstWord co-founder Adrian Michaels will explain what brands can learn from newsroom thinking to an international gathering Publishers, brands, adtech providers and content [...]
How content can invigorate your corporate culture
Unleashing stories of your company’s hard work and expertise can build a stream of compelling content and strengthen corporate culture – boosting your bottom line [...]