Covid-19 stops play – but can’t silence cricket’s many other voices
Cricket has always been a hotspot of content and creativity; now the world beyond the boundary is coming to the fore to entertain and inspire match-starved fans Rain is [...]
Articles by Ben Webb
How Pirelli put soul into the annual report
With the help of cultural icons, international artists and leading designers, Pirelli has transformed its annual reports into vibrant communication tools that share the [...]
Hitting content for six: how brands are reaching cricket’s diverse new fans
Cricket is on a mission to widen its appeal and brands are lining up to join the gung-ho boundary-hitting party as the World Cup approaches There was no traditional toss of a [...]
Pirelli’s ‘integrated’ digital content model fuels huge traffic and engagement online
Success in building a lifestyle brand beyond tyres enhances pitch for higher IPO valuation Pirelli’s online audience has increased by several million in the past two [...]
Pirelli’s brand newsroom: where storytelling is at the heart of marketing
“The one who tells the stories rules the world.” It’s a proverb attributed to Native Americans and it’s also the new mantra of communication departments at Pirelli, [...]