Articles by James Quilter

So, what is Famebit?

April 18, 2017

What is FameBit? Well for a start it has just been acquired by Google for an undisclosed sum. In essence it brings YouTube “celebrities” and brands together with [...]

Into the trough with content marketing

March 7, 2017

Each year Gartner publishes the Hype Cycle – a piece of marcomms research pinpointing various trends and where they stand in terms of marketer opinion. In 2015, it stated [...]

Stealth stores yes, stealth content no

March 2, 2017

One of the questions that keeps coming up from content marketers is how to get consumers to trust their content. A good place to start is to adhere to the regulations that [...]
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