Articles by James Quilter

Longevity is key, but it will cost you

February 23, 2017

AdAge made some interesting observations in a piece about native advertising. It spoke to MediaRadar, which specialises in media sales intelligence, to hear what it had [...]

It’s all about content marketing trust

February 16, 2017

Putting together quality content marketing requires a journalistic approach. Yet it needs something else that, arguably, is harder to achieve. Trust. Think about it this way. [...]

Long-tail your content marketing SEO

February 14, 2017

Why do you need SEO when you can reach several thousand subscribers via your email newsletter? Well, email is great. And we should all be building lists. But SEO is crucial. [...]

Content marketing via chatbot

February 10, 2017

Someone senior at a very well-known British institution recently said (privately) that they regarded websites as dead. The future, they maintained, is apps. But reports of [...]

Where will the budgets get spent?

February 9, 2017

Every year, content marketing research reveals that B2B budgets are set to rise. In fact, according to the Content Marketing Institute, 39 per cent of B2B companies will [...]
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