Understand what the basic shapes of stories mean for B2B audiences
From man in a hole to Cinderella, the stories humans tell – and want to hear – follow a surprisingly small number of patterns. So what does this mean for businesses? If [...]
Articles by Ross Cathcart
What do we actually do? Our approach to content marketing explained
Companies need distinctive, high-quality content that rises over the noise to build audiences and interest – and FirstWord is perfectly placed to help them do just that [...]
Seven predictions about what will shape content marketing in 2019
After significant growth and development in 2018, what will 2019 bring for content marketing? Content marketing has gone from strength to strength in 2018 and is now a [...]
11 things you didn’t know about FirstWord
FirstWord Media recently celebrated four years of helping companies around the globe produce high-quality content at the right volume and frequency to cut through and connect [...]
Content marketing vs advertising: which is best?
Brand advertising – TV, press and poster ads – have traditionally accounted for the bulk of marketing spend. At the top end, the media fee alone for a 30-second TV ad [...]
Predictions that will shape your content marketing in 2018
The web is swollen with 2017 round-ups and predictions for 2018; it can only be December. So, in an effort to be twice as merry, we thought it would be a good idea to [...]
Is Martin G spoof video brilliant content marketing?
In its simplest form content marketing should be about producing a message that will be read, viewed and consumed. But with so much noise out there, half the battle is [...]
Sponsored shares and employees help Microsoft to content marketing no.1
Microsoft has taken a fair share of stick over the last few years for its inability to move with the times. Recent issues include Windows 8, the collapse in the desktop [...]