Artificial intelligence: Research assistant, idea generator… liability?
Generative AI has advanced significantly and can now act convincingly as a writing and research assistant – when carefully managed. However, as Apple has discovered, left [...]
Articles by Shane Richmond
How do you showcase genuine expertise in an age of AI?
The internet is being flooded with mediocre content produced by artificial intelligence software, making high-quality human content harder to spot. Fortunately, AI content [...]
The A to Z of artificial intelligence
Artificial intelligence (AI) is transforming the world of work and content production is no exception, but the jargon can be mystifying. Here’s our primer on 26 important [...]
AI hallucinations: why generative AI invents facts and how to manage it
It may harm your career if your chatbot tells you something you later rely on in court. But it’s not just lawyers who should worry about AI inventing facts; it’s a risk [...]
AI prompts: six tips for better results from generative AI
AI tools such as ChatGPT are immensely powerful, but it can be hard to get the best from them. A few simple tips can improve your ‘prompts’ and deliver better results [...]
AI will transform aspects of content creation, but human expertise remains essential
Generative AI tools such as ChatGPT are set to revolutionise some content tasks, but the guidance and direction of human experts will still be critical for originality and to [...]
Content is now a crucial tool for technology leaders
The importance of CTOs and CIOs has grown sharply in the face of digital acceleration. With it comes the need for greater effort in spreading the digital message – both [...]
Hey Google! A beginner’s guide to SEO and topping page 1 on Google
Getting your content found in search engines is a constant challenge, but there are some key steps any business can take to achieve better results Grabbing online attention [...]