Articles by Sophy Buckley

How to make great video content

March 7, 2018

Shorter attention spans, the ubiquity of screens and our growing tendency to consume content on the go mean companies should include video in their marketing strategy. But [...]

How to write a column

September 27, 2017

As part of your content strategy, a good column will gain loyal readers and give a real boost to your brand. But good columns are hard to write. Sophy Buckley gets top tips [...]

How to hit the corporate funny-bone

March 20, 2017

While newspaper cartoons can mock a subject with glee, the rules are different for corporate material. Get it wrong and you risk being painted as the villain. Get it right [...]
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