Articles by Sophy Buckley

How to hit the corporate funny-bone

March 20, 2017

While newspaper cartoons can mock a subject with glee, the rules are different for corporate material. Get it wrong and you risk being painted as the villain. Get it right [...]

Tell it direct from the horse’s mouth

February 27, 2017

With trust in mainstream media at an all-time low and the public more receptive than ever to news from “someone like me”, the time is ripe for companies to go direct with [...]
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