Thought leadership is a vital part of the marketing mix for any organisation, big or small. Sophy Buckley looks at how to make it work Speaking at Davos is the height of [...]
A paid-for radio show is part of a bold, sophisticated and diverse content marketing programme by the London-based law firm, writes Sophy Buckley Elliot Moss is not your [...]
Companies are increasingly hiring former journalists to work in-house to help get them closer to their target audiences. Sophy Buckley looks at why The concept of brand [...]
FirstWord worked with Schroders on a successful content marketing campaign that uses animation, short films and a quiz to help people understand which type of investor they [...]
Shorter attention spans, the ubiquity of screens and our growing tendency to consume content on the go mean companies should include video in their marketing strategy. But [...]
A year ago, Swiss fintech NetGuardians signed up with FirstWord for a programme of content marketing to help raise brand awareness and build authority. Today, it ranks on [...]
As part of your content strategy, a good column will gain loyal readers and give a real boost to your brand. But good columns are hard to write. Sophy Buckley gets top tips [...]
It’s time more companies realised that cartoons are a great way to build their brands, draw in audiences and stand out from the crowd, writes Sophy Buckley. Humour is both [...]