Articles by Sophy Buckley

Why sub-editors rule in content

November 16, 2016

Acquire a reputation for inaccuracy and you risk damaging your brand for good, writes Sophy Buckley. The fact is that great content relies on the kind of newsroom rigour that [...]

More content with content

July 16, 2016

With more web views than ever before, more by-lines in trade titles and extracts in the national press, Ben Robinson is convinced of the value of content over PR “If [...]

How Temenos distributes its content

May 16, 2016

Temenos doesn’t just rely on search engines and a monthly newsletter to drive people to its website and therefore its content. In fact it has a full strategy in place that [...]
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