Articles by Sophy Buckley

How to hit the corporate funny-bone

March 20, 2017

While newspaper cartoons can mock a subject with glee, the rules are different for corporate material. Get it wrong and you risk being painted as the villain. Get it right [...]

Tell it direct from the horse’s mouth

February 27, 2017

With trust in mainstream media at an all-time low and the public more receptive than ever to news from “someone like me”, the time is ripe for companies to go direct with [...]

Oiling the wheels of business

January 10, 2017

Sophy Buckley explains how FirstWord set about transcreating more than 300 articles for a non English-speaking oil and gas company A European multinational energy company [...]

Fluent in the art of communication

January 10, 2017

In the highly competitive international world of business, grammatically correct copy just doesn’t cut it. What you need is Anglo Saxon business journalism, writes Sophy [...]

Why sub-editors rule in content

November 16, 2016

Acquire a reputation for inaccuracy and you risk damaging your brand for good, writes Sophy Buckley. The fact is that great content relies on the kind of newsroom rigour that [...]
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