What are you doing while you are watching my ad?
Advertisers want to know how we’re using our smart devices – and what we’re doing while watching their ads. For a growing number of consumers in the US, devices [...]
Articles by Steve McGookin
Marketing’s big players suit up for Super Bowl
On Sunday night, when the Atlanta Falcons and New England Patriots meet in gridiron’s showpiece season-ender, it will be as much the pinnacle of the year for marketing [...]
Into the unknown
It is one thing to want to win. It’s another thing altogether to want the prize. But however the practicalities of the next four years in a Trump presidency play out, as [...]
Not over till it’s over
Cincinnati, Ohio: It was all over, they said; there’s no way back from here; the odds are stacked against you. No, not Donald Trump this time, but the Chicago Cubs – who [...]
Sore loser or marketing winner?
It was probably inevitable that Las Vegas would be the scene of an ill-tempered denouement to what has been the biggest show business campaign in history. While some of our [...]
Words matter
On a night like this, with hype like this, there’s probably no such thing as conventional wisdom. Especially the sort that says presidential debates don’t really change [...]
Ad mix expands as race tightens
The presidential campaign is entering the final stretch and marketing dollars take on added importance With 64 days to go to election day, this is usually the time when the [...]
Stand back …
There are two pretty fundamental rules of political crisis management: if you’re in a hole, stop digging; and if your rival is self-destructing, stand back and let them. [...]