Welcome to Content24. Why is it different? Because it’s a digest of the stories that have made an impact over the past 24 hours, and not just a platform for recycled content marketing. Today we’re looking at Instagram and Tesla
Instagram is following parent company Facebook in attempting to establish a recommended list of third-party suppliers to create campaigns for marketers.
Content marketing is one of three areas to be focused on.
In a post, Instagram gave examples of companies who had signed up to a pilot of the scheme.
Facebook launched its own version earlier this year. It is easy to see how marketers would want to bring in an agency to work on Facebook, which has the ability to host its own apps, video and written content.
But is there a need for outside help to deal with Instagram’s largely image-based structure?
Warning: this post has the appearance of a how-to. It is written by a director of a US digital marketing agency and describes the strategy of entrepreneur and clean-energy champion Elon Musk in building his brands.
If you don’t have time to read through the whole thing, scroll down to Tip 3. This looks at how Musk uses content marketing to push the likes of Tesla Motors.
The breakdown includes using community and forums, as well as multiple channels such as video and blogging. The idea is that by providing useful content instead of sales pitches you can turn your customers into evangelists. It’s a decent aim for any marketing campaign.
The automotive sector is generally advanced in terms of content marketing.
However, it is worth examining what Tesla has done. Its site is light on technical gimmicks yet filled with videos and articles.