These days it’s not enough for companies to ‘think’ like a publisher, they’ve got to ‘act’ like one too. That means being able to produce high quality content at the right volume and frequency in order to cut through and connect with audiences.

Traditional advertising and PR agencies don’t tend to have the skillsets to handle this. That’s why we set up FirstWord in the first place. To us it’s simple: content marketing isn’t really marketing – it’s journalism.

So we help clients crack the content code by offering:

  • Planning
  • Content strategy and narrative
  • Calendars and campaign management
  • Media planning

  • Editorial
  • FT / BBC-quality content for websites and social media
  • ‘Always-on’ brand newsrooms
  • Calendars and campaign management
  • Thought leadership and white papers
  • Blogs
  • Magazines
  • Annual reports

  • Creative
  • Video
  • Sales & marketing collateral
  • Infographics

  • Distribution
  • Audience building / content syndication
  • Social media management