Virtual training

Content skills course

Training for the WFH era

We’ve adapted our Content Skills training courses to be delivered virtually for the working from home era.

And while we miss the buzz of face-to-face, we’ve had some great online sessions exploring how to marry the best of newsroom practice with marketing goals.

Sign up for one or both of our top two courses (which run really well together) – or get in touch to discuss your needs and we can tailor-make a session for you.

Newsroom insights for great content (two hours)

Now that every company is a publisher it’s time to learn from the best. Over the years, leading publications have worked out how to deliver great content, day after day. They’ve developed processes and job roles that help them do that and this session leads you through the editorial thinking that will keep your content firing – from headline writing to tone of voice, from editing and sub-editing to data and analytics.

What will my team learn?

Your team will gain processes, checklists and new skills, along with the confidence of knowing that your company’s content delivers in line with your marketing goals.

How to be creative in commercial content (two hours)

Designed to stimulate new ideas and approaches, this session discusses the rise of the storytelling approach, then analyses your company’s identity and audience, before brainstorming some creative approaches for your content. You’ll also see some inspiring examples of great content from a variety of industries.

What will my team learn?

Your team will discover how to generate powerful ideas and deliver them to have maximum impact for your company’s audience and your stakeholders.

Our trainers

The sessions are led by two top journalists turned content editors, who between them have clocked up 35 years at the BBC and Telegraph, along with more than a decade working for blue-chip clients including Apple, Netflix, PwC, BT and Pirelli.

What our participants say:

“Really interesting. We need to draw on these examples for ways of branching out a bit more.”
Editor in chief

“It made me think about what could be possible.”
Head of marketing and communications

“Very inspiring.”
Marketing director

Our virtual courses are aimed at groups of four to six people and can be tailored to your company. Costs start from £350 a session.

For further information, please email us: info@firstword.co.uk

 

Explore

Eight key pandemic content themes
How companies have reacted and adapted to a world in flux – and clues this gives for the future.
Our content marketing approach explained
We help companies create the high-quality content they need to build audiences and interest.
How to use content to reach millennials
Millennials are now the biggest demographic group and becoming more influential as they age.
Purpose, passion and podcasts
Some of the ways we helped companies start conversations with their audiences in 2019.