More than words: the art and science of infographics
Infographics are the most effective medium for the mass of information available in the age of Big Data The sheer volume of available data creates new challenges for [...]
Content24
FirstWord’s weekly content marketing roundup: 7 July
This week’s roundup includes a nicely thought out list of B2B content marketing examples, a clarion call for mobile and an interesting initiative from Google. Google [...]
Long form writing – the long and the short of it
Sometimes a short blog post, a Tweet, or a quick interview just doesn’t do a subject justice. What’s called for is long form. But stringing together more than 2,000 words [...]
Ode to the dead sites of the Labour leadership campaign
Every day thousands of web domains come on to the open market after their owners fail to extend them. This goes by the affectionate name of link rot. Buyers can do what they [...]
FirstWord’s weekly content marketing roundup: 18 – 23 June
Old is the new… new Even if you think you’re being original, the chances are someone has walked that path before. This guest post by Brad Smith in Search Engine [...]
Online content marketing – unlock the power of your website
Producing good online content marketing requires you to approach your content production like a journalist. All well and good, but what happens when it’s time to put [...]
FirstWord’s weekly content marketing roundup: 12 June – 15 June
This week’s content marketing roundup looks at new content marketing models, teams, missed opportunities with corporate reporting – and SEO – but with a content-led [...]
Sustainability: don’t save it for the City
Most large companies work very hard at sustainability, but are producing only dense reports on the subject looked at by a tiny number of analysts and regulators. Not so CNH [...]