Campaign op-ed: A home for hacks
New by me in Campaign: journalists are still being culled from newsrooms, even in purely digital places such as BuzzFeed and Huffington Post, which once seemed to offer a [...]
Content24
Thought leadership: why companies are proud to think out loud
Thought leadership is a vital part of the marketing mix for any organisation, big or small. Sophy Buckley looks at how to make it work Speaking at Davos is the height of [...]
Lend me your ears: why podcasts make great content
The growing popularity of on-demand audio offers companies a different way to connect with their audience – but only high-quality content will hold listeners’ attention [...]
The rise of brands with purpose: using content to communicate your values
With research showing that almost two-thirds of customers wants brands to take a stand, big names including Gillette and Nike are using content to assume positions on [...]
Italy’s biggest bank is using content to strengthen its global profile
Intesa Sanpaolo has ambitious plans to transform the future of banking and is using top-class English journalism to tell its story to a global audience “Times have [...]
Seven predictions about what will shape content marketing in 2019
After significant growth and development in 2018, what will 2019 bring for content marketing? Content marketing has gone from strength to strength in 2018 and is now a [...]
FirstWord’s greatest hits of 2018: novel content that made clients happy
We’ve helped companies say what they have to say in an accessible and interesting way – whether talking about technically complex subjects or exploring the values of [...]
How to create a content strategy that works
A serious content strategy starts with your company’s product marketing goals and uses them as the basis for engaging work that delivers the results you want Content [...]