FirstWord’s weekly content marketing roundup: 18 – 23 June
Old is the new… new Even if you think you’re being original, the chances are someone has walked that path before. This guest post by Brad Smith in Search Engine [...]
Content24
Online content marketing – unlock the power of your website
Producing good online content marketing requires you to approach your content production like a journalist. All well and good, but what happens when it’s time to put [...]
FirstWord’s weekly content marketing roundup: 12 June – 15 June
This week’s content marketing roundup looks at new content marketing models, teams, missed opportunities with corporate reporting – and SEO – but with a content-led [...]
Sustainability: don’t save it for the City
Most large companies work very hard at sustainability, but are producing only dense reports on the subject looked at by a tiny number of analysts and regulators. Not so CNH [...]
Is journalism under attack from killer clickbait magnet headlines?
Anyone with young kids has magnet words stuck to their fridge. Sometimes the kids even use them to make sentences. It appears they are also being used to create headlines. [...]
‘We’re all responsible for content’
Storytelling can help to reinvent the culture within an organisation as well as the face it presents to the outside world. Unlocking the magic of batteries for Saft Elma [...]
Unlocking the magic of batteries
At French battery maker Saft, the key to engaging audiences is to tell the real-world impact of the company’s amazing products, writes Emma Firth Elma Peters is crystal [...]
11 easy tips on how to write a great introduction
You’ve researched and planned your content. You have an amazing headline. All you have to do now is work out how to write a killer introduction to reel the reader in. [...]