The new decision-makers: using content to reach millennials
Content marketing can help reach millennials – now the biggest demographic group and becoming more influential as they age – by starting a dialogue The marketing [...]
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The five best content strategies for communicating climate-change action
Effective content brings climate initiatives to life as well as being a powerful tool for companies to engage consumers and enhance their brand Meaningful change has become [...]
Winning game plan: how the NFL used content to build a global brand
Content marketers can learn a lot from the story of how America’s NFL cultivated its own media outlets on its way to becoming the world’s most valuable sports league At [...]
Making the case for debates as part of an effective content marketing strategy
The New York Times is among smart companies and marketing managers waking up to the fact that debates can put them at the heart of the big issues facing their customers and [...]
Silence is not an option – why op-eds are essential and effective
Newspaper opinion columns are a high-profile opportunity for business leaders to bolster their reputation and extend their influence by sharing their insights or guidance [...]
Thought leadership, white papers and emotion head trends in content marketing
Content marketing has hit its stride as a communications tool for B2B companies, with the most effective formats continuing to evolve. So finds a new report from Econsultancy [...]
How to stop content marketing killing your brand
Companies invest a lot of time and money in the look, feel and values of their brands. Fast-growing editorial content must reflect these values or risk doing untold damage to [...]
Branded a success: how to make television a winning part of your content strategy
Being on television can boost a brand’s reputation, as well as sales and profits, but opening your doors to film crews is not a decision to take lightly When the programme [...]