In praise of the top content marketing strategists
What does it take to be a top content marketing strategist? And where can you find them? While good marketing is all about team effort, there is usually one person steering [...]
Content24
Understand how people read online (to create great content)
Screens have changed the way in which people read and consume the written word. Research has shown that users are now scanners rather than readers. This is highlighted by [...]
FirstWord’s content marketing roundup: 4 August
Content marketing moves at a rapid pace, with new advice and opinion appearing every day. It’s with this in mind that you may want to follow the four links featured in this [...]
Ethics: use content marketing to talk the talk and walk the walk
Ethics are hot right now so there couldn’t be a better time to think about how your company communicates its values Ethics and corporate social responsibility (CSR) have [...]
More than words: the art and science of infographics
Infographics are the most effective medium for the mass of information available in the age of Big Data The sheer volume of available data creates new challenges for [...]
FirstWord’s weekly content marketing roundup: 7 July
This week’s roundup includes a nicely thought out list of B2B content marketing examples, a clarion call for mobile and an interesting initiative from Google. Google [...]
Long form writing – the long and the short of it
Sometimes a short blog post, a Tweet, or a quick interview just doesn’t do a subject justice. What’s called for is long form. But stringing together more than 2,000 words [...]
Ode to the dead sites of the Labour leadership campaign
Every day thousands of web domains come on to the open market after their owners fail to extend them. This goes by the affectionate name of link rot. Buyers can do what they [...]