How do you showcase genuine expertise in an age of AI?
The internet is being flooded with mediocre content produced by artificial intelligence software, making high-quality human content harder to spot. Fortunately, AI content [...]
AI and content
The A to Z of artificial intelligence
Artificial intelligence (AI) is transforming the world of work and content production is no exception, but the jargon can be mystifying. Here’s our primer on 26 important [...]
AI hallucinations: why generative AI invents facts and how to manage it
It may harm your career if your chatbot tells you something you later rely on in court. But it’s not just lawyers who should worry about AI inventing facts; it’s a risk [...]
AI prompts: six tips for better results from generative AI
AI tools such as ChatGPT are immensely powerful, but it can be hard to get the best from them. A few simple tips can improve your ‘prompts’ and deliver better results [...]
Journalism vs The Machine: the journalists win
Artificial intelligence isn’t intelligent, and artificial is an understatement. Adrian Michaels says it’s time for journalists to go on the attack instead of feebly [...]
AI will transform aspects of content creation, but human expertise remains essential
Generative AI tools such as ChatGPT are set to revolutionise some content tasks, but the guidance and direction of human experts will still be critical for originality and to [...]