Italy’s biggest bank is using content to strengthen its global profile
Intesa Sanpaolo has ambitious plans to transform the future of banking and is using top-class English journalism to tell its story to a global audience “Times have [...]
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The A to Z of content
Success in content marketing means knowing what content your audience wants to consume, where and when they want it served up, and how to tell your story for maximum impact [...]
How Mishcon de Reya jazzed up its marketing
A paid-for radio show is part of a bold, sophisticated and diverse content marketing programme by the London-based law firm, writes Sophy Buckley Elliot Moss is not your [...]
Proud to be a Great British Business
FirstWord is one of just six companies celebrated in a new campaign run by the Daily Telegraph It’s just over four years since FirstWord opened up shop to help clients [...]
11 things you didn’t know about FirstWord
FirstWord Media recently celebrated four years of helping companies around the globe produce high-quality content at the right volume and frequency to cut through and connect [...]
Schroders: using content to explain the emotional side of investment
FirstWord worked with Schroders on a successful content marketing campaign that uses animation, short films and a quiz to help people understand which type of investor they [...]
Content marketing: efficient and effective for NetGuardians
A year ago, Swiss fintech NetGuardians signed up with FirstWord for a programme of content marketing to help raise brand awareness and build authority. Today, it ranks on [...]
Pirelli’s ‘integrated’ digital content model fuels huge traffic and engagement online
Success in building a lifestyle brand beyond tyres enhances pitch for higher IPO valuation Pirelli’s online audience has increased by several million in the past two [...]