Our Work Archives — Page 2 of 3

Pirelli’s ‘integrated’ digital content model fuels huge traffic and engagement online

October 4, 2017

Success in building a lifestyle brand beyond tyres enhances pitch for higher IPO valuation Pirelli’s online audience has increased by several million in the past two [...]

CNH Sustainability report - don't save it for the City

How CNH Industrial is rewriting the sustainability rules

June 14, 2017

Most large companies work very hard at sustainability, but are producing only dense reports on the subject looked at by a tiny number of analysts and regulators. Not so CNH [...]

‘We’re all responsible for content’

May 30, 2017

Storytelling can help to reinvent the culture within an organisation as well as the face it presents to the outside world. Unlocking the magic of batteries for Saft Elma [...]

Unlocking the magic of Saft batteries through storytelling

Unlocking the magic of batteries

May 30, 2017

At French battery maker Saft, the key to engaging audiences is to tell the real-world impact of the company’s amazing products, writes Emma Firth Elma Peters is crystal [...]

FT’s top tips for a successful content marketing campaign

January 24, 2017

Always put the audience first. It’s about their user journey, getting the format right, as well as the best date and time for publication. Be mobile first; close to 50 per [...]

How FT² squared the circle of content marketing and editorial integrity

January 24, 2017

The Financial Times offers the opportunity for organisations to pay for content to appear on its website alongside its own editorial. Lexi Jarman tells Sophy Buckley how it [...]

Pirelli’s brand newsroom: where storytelling is at the heart of marketing

July 22, 2016

“The one who tells the stories rules the world.” It’s a proverb attributed to Native Americans and it’s also the new mantra of communication departments at Pirelli, [...]