Unlocking the magic of batteries
At French battery maker Saft, the key to engaging audiences is to tell the real-world impact of the company’s amazing products, writes Emma Firth Elma Peters is crystal [...]
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FT’s top tips for a successful content marketing campaign
Always put the audience first. It’s about their user journey, getting the format right, as well as the best date and time for publication. Be mobile first; close to 50 per [...]
How FT² squared the circle of content marketing and editorial integrity
The Financial Times offers the opportunity for organisations to pay for content to appear on its website alongside its own editorial. Lexi Jarman tells Sophy Buckley how it [...]
Pirelli’s brand newsroom: where storytelling is at the heart of marketing
“The one who tells the stories rules the world.” It’s a proverb attributed to Native Americans and it’s also the new mantra of communication departments at Pirelli, [...]
More content with content
With more web views than ever before, more by-lines in trade titles and extracts in the national press, Ben Robinson is convinced of the value of content over PR “If [...]
How Temenos distributes its content
Temenos doesn’t just rely on search engines and a monthly newsletter to drive people to its website and therefore its content. In fact it has a full strategy in place that [...]