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Christmas content marketing fail

December 15, 2016

Christmas – the biggest commercial event of the year – is well and truly underway. But with the number of visitors to UK shops falling by 9 per cent last year and online [...]

Into the unknown

November 16, 2016

It is one thing to want to win. It’s another thing altogether to want the prize. But however the practicalities of the next four years in a Trump presidency play out, as [...]

Not over till it’s over

November 4, 2016

Cincinnati, Ohio: It was all over, they said; there’s no way back from here; the odds are stacked against you. No, not Donald Trump this time, but the Chicago Cubs – who [...]

Sore loser or marketing winner?

October 20, 2016

It was probably inevitable that Las Vegas would be the scene of an ill-tempered denouement to what has been the biggest show business campaign in history. While some of our [...]

Pitches, job moves and Brexit

October 13, 2016

In a presentation by a direct marketing agency a few years ago, the managing director said that the biggest challenge for the industry was marketers moving jobs every three [...]
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