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Sore loser or marketing winner?

October 20, 2016

It was probably inevitable that Las Vegas would be the scene of an ill-tempered denouement to what has been the biggest show business campaign in history. While some of our [...]

Pitches, job moves and Brexit

October 13, 2016

In a presentation by a direct marketing agency a few years ago, the managing director said that the biggest challenge for the industry was marketers moving jobs every three [...]

Ad mix expands as race tightens

September 7, 2016

The presidential campaign is entering the final stretch and marketing dollars take on added importance With 64 days to go to election day, this is usually the time when the [...]

Stand back …

August 16, 2016

There are two pretty fundamental rules of political crisis management: if you’re in a hole, stop digging; and if your rival is self-destructing, stand back and let them. [...]

Mass mailings for guest posting

July 22, 2016

The alternative headline for this post could be “Does guest posting still work?”. The reason for writing this is I received an email asking whether I would like a [...]

The unconventional convention

July 21, 2016

Cleveland: When Donald Trump floated the idea that he might break with tradition and appear in person on all four nights of the GOP gathering here – because, well, it would [...]
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