Strategy

So, what is Famebit?

April 18, 2017

What is FameBit? Well for a start it has just been acquired by Google for an undisclosed sum. In essence it brings YouTube “celebrities” and brands together with [...]

How to hit the corporate funny-bone

March 20, 2017

While newspaper cartoons can mock a subject with glee, the rules are different for corporate material. Get it wrong and you risk being painted as the villain. Get it right [...]

Into the trough with content marketing

March 7, 2017

Each year Gartner publishes the Hype Cycle – a piece of marcomms research pinpointing various trends and where they stand in terms of marketer opinion. In 2015, it stated [...]
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