Businesses wake up to the immense potential of TikTok
Companies are increasingly cottoning on to the fact that the video-sharing app, once seen as the preserve of the young, is increasingly a powerful marketing tool to reach all [...]
Insights
So how do we fix this? Lessons for content from solutions-focused journalism
Companies can build trust by communicating, honestly and with evidence, on how they are tackling their own problems and those of society Relentless negative news has a [...]
How Covid-19 transformed the events industry
The events industry was devastated when the pandemic first struck, but now this vital marketing and communications tool is being reimagined for online audiences – with [...]
Covid-19: Eight pandemic content themes and what they tell us about future direction
Distinct content styles have emerged throughout the pandemic as companies continue to react and adapt to a world in flux The coronavirus pandemic dramatically upended lives [...]
Covid-19 stops play – but can’t silence cricket’s many other voices
Cricket has always been a hotspot of content and creativity; now the world beyond the boundary is coming to the fore to entertain and inspire match-starved fans Rain is [...]
Top 50 content marketing statistics for 2020 success
The best stats to help you build and develop a successful content marketing strategy by tapping into new and existing blog, video, podcast and social media trends Content [...]
The five best content strategies for communicating climate-change action
Effective content brings climate initiatives to life as well as being a powerful tool for companies to engage consumers and enhance their brand Meaningful change has become [...]
Winning game plan: how the NFL used content to build a global brand
Content marketers can learn a lot from the story of how America’s NFL cultivated its own media outlets on its way to becoming the world’s most valuable sports league At [...]