Insights Archives - FirstWord Media

Covid-19: Eight pandemic content themes and what they tell us about future direction

June 25, 2020

Distinct content styles have emerged throughout the pandemic as companies continue to react and adapt to a world in flux The coronavirus pandemic dramatically upended lives [...]

Covid-19 stops play – but can’t silence cricket’s many other voices

May 13, 2020

Cricket has always been a hotspot of content and creativity; now the world beyond the boundary is coming to the fore to entertain and inspire match-starved fans Rain is [...]

The five best content strategies for communicating climate-change action

November 7, 2019

Effective content brings climate initiatives to life as well as being a powerful tool for companies to engage consumers and enhance their brand Meaningful change has become [...]

Winning game plan: how the NFL used content to build a global brand

October 23, 2019

Content marketers can learn a lot from the story of how America’s NFL cultivated its own media outlets on its way to becoming the world’s most valuable sports league At [...]

Hitting content for six: how brands are reaching cricket’s diverse new fans

May 8, 2019

Cricket is on a mission to widen its appeal and brands are lining up to join the gung-ho boundary-hitting party as the World Cup approaches There was no traditional toss of a [...]

Why companies are proud to think out loud

March 13, 2019

Thought leadership is a vital part of the marketing mix for any organisation, big or small. Sophy Buckley looks at how to make it work Speaking at Davos is the height of [...]

10 scientific reasons why we can’t stop clicking on lists

July 5, 2018

Think listicles are just clickbait? Think again – they make serious and complex subjects digestible and appealing because our brains like information organised in a [...]