How to use controversy in corporate writing
Injecting your writing with honesty, character and a personal point of view will engage your readers and deliver tangible benefits to your business – if you avoid some [...]
The Work
FirstWord Media’s six golden rules of successful content marketing
Vast changes in how we all find and consume content have turbocharged company and product promotion, just as older marketing methods have been running out of luck The [...]
How to write a column
As part of your content strategy, a good column will gain loyal readers and give a real boost to your brand. But good columns are hard to write. Sophy Buckley gets top tips [...]
Understand how people read online (to create great content)
Screens have changed the way in which people read and consume the written word. Research has shown that users are now scanners rather than readers. This is highlighted by [...]
More than words: the art and science of infographics
Infographics are the most effective medium for the mass of information available in the age of Big Data The sheer volume of available data creates new challenges for [...]
Long form writing – the long and the short of it
Sometimes a short blog post, a Tweet, or a quick interview just doesn’t do a subject justice. What’s called for is long form. But stringing together more than 2,000 words [...]
Online content marketing – unlock the power of your website
Producing good online content marketing requires you to approach your content production like a journalist. All well and good, but what happens when it’s time to put [...]
Is journalism under attack from killer clickbait magnet headlines?
Anyone with young kids has magnet words stuck to their fridge. Sometimes the kids even use them to make sentences. It appears they are also being used to create headlines. [...]