Why companies are proud to think out loud
Thought leadership is a vital part of the marketing mix for any organisation, big or small. Sophy Buckley looks at how to make it work Speaking at Davos is the height of [...]
Insights
10 scientific reasons why we can’t stop clicking on lists
Think listicles are just clickbait? Think again – they make serious and complex subjects digestible and appealing because our brains like information organised in a [...]
How journalists are helping turn companies including Fidelity International into publishers
Companies are increasingly hiring former journalists to work in-house to help get them closer to their target audiences. Sophy Buckley looks at why The concept of brand [...]
How to use controversy in corporate writing
Injecting your writing with honesty, character and a personal point of view will engage your readers and deliver tangible benefits to your business – if you avoid some [...]
FirstWord Media’s six golden rules of successful content marketing
Vast changes in how we all find and consume content have turbocharged company and product promotion, just as older marketing methods have been running out of luck The [...]
How to write a column
As part of your content strategy, a good column will gain loyal readers and give a real boost to your brand. But good columns are hard to write. Sophy Buckley gets top tips [...]
Understand how people read online (to create great content)
Screens have changed the way in which people read and consume the written word. Research has shown that users are now scanners rather than readers. This is highlighted by [...]
More than words: the art and science of infographics
Infographics are the most effective medium for the mass of information available in the age of Big Data The sheer volume of available data creates new challenges for [...]