Insights Archives - Page 11 of 11

Christmas and New Year content: who is creating highly ranked end-of-year content?

December 22, 2014

It’s Christmas! People have time to read and watch great content and new smartphones and tablets to use. Better still, it’s a quiet period for news organisations so [...]

Women in power: who is producing highly-ranked content?

December 2, 2014

With at least one female presidential nominee expected in 2016’s US presidential race and the topic of who is or isn’t a feminist gathering headlines and social media [...]

Which industries are using social media to address a female audience?

December 2, 2014

Content which engages a female audience is particularly important for industries where women are in the minority as employees, or overlooked as potential customers, but is [...]

Apple Pay, spending and security: who is producing great content?

November 12, 2014

The launch of Apple Pay, the consumer electronics giant’s mobile payment service, provides an opportunity to create content around Apple Pay itself, the security of mobile [...]

The ‘have a go’ spirit of Strictly: whose content ranks best?

October 28, 2014

Amy Wilson says organisations can create content to encourage and enthuse people to do something different. Here are some examples, which are already gathering crowds [...]