Understand how people read online (to create great content)
Screens have changed the way in which people read and consume the written word. Research has shown that users are now scanners rather than readers. This is highlighted by [...]
Insights
More than words: the art and science of infographics
Infographics are the most effective medium for the mass of information available in the age of Big Data The sheer volume of available data creates new challenges for [...]
Long form writing – the long and the short of it
Sometimes a short blog post, a Tweet, or a quick interview just doesn’t do a subject justice. What’s called for is long form. But stringing together more than 2,000 words [...]
Online content marketing – unlock the power of your website
Producing good online content marketing requires you to approach your content production like a journalist. All well and good, but what happens when it’s time to put [...]
Is journalism under attack from killer clickbait magnet headlines?
Anyone with young kids has magnet words stuck to their fridge. Sometimes the kids even use them to make sentences. It appears they are also being used to create headlines. [...]
‘We’re all responsible for content’
Storytelling can help to reinvent the culture within an organisation as well as the face it presents to the outside world. Unlocking the magic of batteries for Saft Elma [...]
Unlocking the magic of batteries
At French battery maker Saft, the key to engaging audiences is to tell the real-world impact of the company’s amazing products, writes Emma Firth Elma Peters is crystal [...]
Yes, you could be at risk from content marketing theft
The growth of content marketing has spurred a need (for an unscrupulous few) to steal what you produce. It takes time and effort to create quality content. For most people, [...]