Screens have changed the way in which people read and consume the written word. Research has shown that users are now scanners rather than readers. This is highlighted by [...]
Infographics are the most effective medium for the mass of information available in the age of Big Data The sheer volume of available data creates new challenges for [...]
Sometimes a short blog post, a Tweet, or a quick interview just doesn’t do a subject justice. What’s called for is long form. But stringing together more than 2,000 words [...]
Producing good online content marketing requires you to approach your content production like a journalist. All well and good, but what happens when it’s time to put [...]
Anyone with young kids has magnet words stuck to their fridge. Sometimes the kids even use them to make sentences. It appears they are also being used to create headlines. [...]
Storytelling can help to reinvent the culture within an organisation as well as the face it presents to the outside world. Unlocking the magic of batteries for Saft Elma [...]
At French battery maker Saft, the key to engaging audiences is to tell the real-world impact of the company’s amazing products, writes Emma Firth Elma Peters is crystal [...]
The growth of content marketing has spurred a need (for an unscrupulous few) to steal what you produce. It takes time and effort to create quality content. For most people, [...]