How to measure emotional response to content marketing
It has been said that journalism has had a huge effect on content marketing. But as things move forward, it seems just as likely that content marketing will have a huge [...]
Insights
Samsung Note7: defusing the bomb in your pocket
Samsung has scored a terrific own goal with the double withdrawal of the exploding Note7 mobile phone. Could content marketing be a way to reduce the fallout? These are great [...]
Great content: make it and then fake it
OK, this is a slightly misleading headline. It is not about pretending to be a great content producer. It is about a French social media campaign with a twist – and what [...]
Ways to build content with data
There was a time when graphs and data could close the browser, turn the page and clear the room. Not now. With the advent of open data, a new breed of journalists is coming [...]
The power of giving away your secret sauce
An underpinning principle of content marketing is the free distribution of content. Preferably content that is of a high editorial standard. This allows you to create a [...]
New York Times buys content marketing boost
The New York Times, the third most-viewed site in the world, has long been a proponent of content marketing. Principally, this has been done through its subsidiary T-Brand [...]
Global content campaigns and how to create them
The web is supposed to have made the world a village. But if it has, we are all largely speaking the same language. According to some estimates, more than 50 per cent of all [...]
Content marketing for non-writers
Scanning through Reddit recently there was one post that caught my eye: ‘Those with no writing skills, how do you create content?‘ In essence, the writer was [...]