Insights

Here’s a story about a multi million-dollar deal that almost got derailed because of something thought not to be of any value. What and why? The deal [...]

Amazon has money to spend. There is no better evidence of this than its decision to splash a rumoured $2.5m on the opening sequence of a TV series featuring three middle-aged [...]

Christmas is almost here and the marketing press lie in wait for the latest festive ads. John Lewis is probably the most eagerly anticipated, having spent big money on both [...]

Just as water is essential for life, so a successful content marketing campaign will always need certain ingredients. Principally these include time, budget and a good story [...]

Content marketing comes in all different shapes and sizes – from articles and blogs to feature films. However, of the 400 or so stories we’ve posted so far only two [...]

Last week, an exploding replacement Note7 phone helped put Samsung on the naughty step. At the time, we noted the lack of preemptive content marketing on the issue, despite [...]

It has been said that journalism has had a huge effect on content marketing. But as things move forward, it seems just as likely that content marketing will have a huge [...]

Samsung has scored a terrific own goal with the double withdrawal of the exploding Note7 mobile phone. Could content marketing be a way to reduce the fallout? These are great [...]