Great content: make it and then fake it

October 6, 2016

OK, this is a slightly misleading headline. It is not about pretending to be a great content producer. It is about a French social media campaign with a twist – and what [...]

Ways to build content with data

September 22, 2016

There was a time when graphs and data could close the browser, turn the page and clear the room. Not now. With the advent of open data, a new breed of journalists is coming [...]

Content marketing for non-writers

July 29, 2016

Scanning through Reddit recently there was one post that caught my eye: ‘Those with no writing skills, how do you create content?‘ In essence, the writer was [...]

Clickbait headlines – a numbers game

July 21, 2016

Over the past year or two, there has been a shift in the way people read headlines. Back in the day, it used to be that short and cryptic was the way forward as a means to [...]
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