Building a content marketing platform has a number of advantages. It links people to your brand. But more than that, it gives you a media space you control and where you can [...]
The Financial Times offers the opportunity for organisations to pay for content to appear on its website alongside its own editorial. Lexi Jarman tells Sophy Buckley how it [...]
Despite the rise in mobile browsing, many sites still rely on responsive page designs to fill the gap. Be quick if you haven’t got one already because since last year [...]
Face it. User-generated content will be key going forward. We’re sure people will be producing more – and there are ways for brands to capitalise on it. A helpful [...]
Quality content marketing is being produced in the UK, according to an with the Guardian‘s commercial strategy director Adam Foley. But he highlighted a problem. To [...]
Few things are set in stone when it comes to social media. But one thing is fairly certain. If you want to post B2B content then you go to LinkedIn. Anything else and [...]
The Content Marketing Institute (CMI) put out its most recent “state of the nation” survey, which raised a number of interesting points. Among them an increased [...]
Let’s put aside the obvious novelty value in writing the above headline. This post is (kind of) about retargeting and its implications for content marketing. It is [...]