Distribution

Quality content marketing is being produced in the UK, according to an with the Guardian‘s commercial strategy director Adam Foley. But he highlighted a problem. To [...]

Few things are set in stone when it comes to social media. But one thing is fairly certain. If you want to post B2B content then you go to LinkedIn. Anything else and [...]

The Content Marketing Institute (CMI) put out its most recent “state of the nation” survey, which raised a number of interesting points. Among them an increased [...]

Let’s put aside the obvious novelty value in writing the above headline. This post is (kind of) about retargeting and its implications for content marketing. It is [...]

So Facebook continues to push its Instant Articles arm, designed to provide faster content for mobile devices. The social network platform has announced Instant will support [...]

Most publications* have some sort of editorial policy. This can cover anything from the mundane – should you cap up Prime Minister? – to what political stance you [...]

A common attribute of Facebook, Twitter, LinkedIn and their like is the fear and respect they command from publishers. There is no better example than Facebook’s hold [...]

Back in July and with post-Brexit implications falling all around us, the advertising industry-commissioned Bellwether Report brought bad news of its own. It revised down its [...]