Schultz uses Starbucks platform to make Trump comment
Building a content marketing platform has a number of advantages. It links people to your brand. But more than that, it gives you a media space you control and where you can [...]
Distribution
How FT² squared the circle of content marketing and editorial integrity
The Financial Times offers the opportunity for organisations to pay for content to appear on its website alongside its own editorial. Lexi Jarman tells Sophy Buckley how it [...]
Basics of mobile content marketing
Despite the rise in mobile browsing, many sites still rely on responsive page designs to fill the gap. Be quick if you haven’t got one already because since last year [...]
Snap’s Spectacles make it easier to grab content
Face it. User-generated content will be key going forward. We’re sure people will be producing more – and there are ways for brands to capitalise on it. A helpful [...]
Welcome to Outbrainland: aka the content marketing ghetto
Quality content marketing is being produced in the UK, according to an with the Guardian‘s commercial strategy director Adam Foley. But he highlighted a problem. To [...]
B2B social heavyweight fight: LinkedIn v Facebook
Few things are set in stone when it comes to social media. But one thing is fairly certain. If you want to post B2B content then you go to LinkedIn. Anything else and [...]
Email: old tech but still number one
The Content Marketing Institute (CMI) put out its most recent “state of the nation” survey, which raised a number of interesting points. Among them an increased [...]
Donkey video: retargeting debacle hits Guardian
Let’s put aside the obvious novelty value in writing the above headline. This post is (kind of) about retargeting and its implications for content marketing. It is [...]