Distribution

Back in July and with post-Brexit implications falling all around us, the advertising industry-commissioned Bellwether Report brought bad news of its own. It revised down its [...]

Channel 4 News found itself in the good-practice spotlight recently after it was revealed that it has around 200m monthly views of its video content on Facebook. To put this [...]

The fact that Red Bull’s content marketing enjoys such high standing among marketers stems largely from the creation of its media arm – The Media House – eight [...]

One long-held concern about using social media for content marketing campaigns is that you’re putting your furniture in someone else’s house. In simple terms, [...]

We’ve said this before, but if you are looking to distribute B2B content marketing then LinkedIn is a good place to start. While a quarter of all news is found through [...]

Over a year ago we – and many others – wrote about Facebook’s launch of Facebook Instant. Now Intel has become the first company to publish content on the platform. [...]

It feels like eBooks have been around for aeons. Yet the idea only really took off in the 2000s, when Amazon launched the Kindle and began allowing authors to sell or give [...]

Hits, impressions, visits and uniques are for many marketers the holy grail of content marketing ROI. Sure, SEO is not an end in itself. A well written, well thought-out [...]