Distribution

So Facebook continues to push its Instant Articles arm, designed to provide faster content for mobile devices. The social network platform has announced Instant will support [...]

Most publications* have some sort of editorial policy. This can cover anything from the mundane – should you cap up Prime Minister? – to what political stance you [...]

A common attribute of Facebook, Twitter, LinkedIn and their like is the fear and respect they command from publishers. There is no better example than Facebook’s hold [...]

Back in July and with post-Brexit implications falling all around us, the advertising industry-commissioned Bellwether Report brought bad news of its own. It revised down its [...]

Channel 4 News found itself in the good-practice spotlight recently after it was revealed that it has around 200m monthly views of its video content on Facebook. To put this [...]

The fact that Red Bull’s content marketing enjoys such high standing among marketers stems largely from the creation of its media arm – The Media House – eight [...]

One long-held concern about using social media for content marketing campaigns is that you’re putting your furniture in someone else’s house. In simple terms, [...]

We’ve said this before, but if you are looking to distribute B2B content marketing then LinkedIn is a good place to start. While a quarter of all news is found through [...]