How to podcast in a pandemic
Podcasts created online have proved a popular marketing tool in these strange times. Sophy Buckley talks to experienced host Guy Ruddle about how to make yours stand out from [...]
How To…
Branded a success: how to make television a winning part of your content strategy
Being on television can boost a brand’s reputation, as well as sales and profits, but opening your doors to film crews is not a decision to take lightly When the programme [...]
Five headline writing rules that we can learn from newspapers
Newspaper sub-editors thrive on coming up with the best headlines, but today’s publishers have to think harder than ever about how to catch people’s attention If you are [...]
Lend me your ears: why podcasts make great content
The growing popularity of on-demand audio offers companies a different way to connect with their audience – but only high-quality content will hold listeners’ attention [...]
Ghostwriting: the art of telling someone else’s story
Those who can, do – and hire someone else to write about it The people with the most interesting stories to tell are very often those with the least time to tell them. And [...]
How to make great video content
Shorter attention spans, the ubiquity of screens and our growing tendency to consume content on the go mean companies should include video in their marketing strategy. But [...]
Everything to play for: how to write a winning award entry
In the second part of our look at industry awards, we explore the craft of writing an entry that will blow the competition out of the water – and explain why winning is [...]
Everything to play for: how to win the awards you want
In the first of a two-part look at industry awards, we examine how preparation, attention to detail and avoiding ‘pay to play’ are critical if you’re serious about [...]