Ghostwriting: the art of telling someone else’s story
Those who can, do – and hire someone else to write about it The people with the most interesting stories to tell are very often those with the least time to tell them. And [...]
How To…
How to make great video content
Shorter attention spans, the ubiquity of screens and our growing tendency to consume content on the go mean companies should include video in their marketing strategy. But [...]
Everything to play for: how to write a winning award entry
In the second part of our look at industry awards, we explore the craft of writing an entry that will blow the competition out of the water – and explain why winning is [...]
Everything to play for: how to win the awards you want
In the first of a two-part look at industry awards, we examine how preparation, attention to detail and avoiding ‘pay to play’ are critical if you’re serious about [...]
How to use controversy in corporate writing
Injecting your writing with honesty, character and a personal point of view will engage your readers and deliver tangible benefits to your business – if you avoid some [...]
FirstWord Media’s six golden rules of successful content marketing
Vast changes in how we all find and consume content have turbocharged company and product promotion, just as older marketing methods have been running out of luck The [...]
How to write a column
As part of your content strategy, a good column will gain loyal readers and give a real boost to your brand. But good columns are hard to write. Sophy Buckley gets top tips [...]
Ethics: use content marketing to talk the talk and walk the walk
Ethics are hot right now so there couldn’t be a better time to think about how your company communicates its values Ethics and corporate social responsibility (CSR) have [...]