Using content marketing to gain a following or community

Long-tail your content marketing SEO

February 14, 2017

Why do you need SEO when you can reach several thousand subscribers via your email newsletter? Well, email is great. And we should all be building lists. But SEO is crucial. [...]

Influencer marketing statistics

January 31, 2017

Influencer marketing could be described as a suburb of content marketing, being content produced to promote a brand or one of its products. According to new research, [...]

Facebook goes on the offensive

August 16, 2016

Adblocking has been on the ever and up over the past 18 months. When a UK government minister described the best-known example Adblock Plus as “a racket”, its [...]

L’Oréal’s under the radar site

March 15, 2016

L’Oréal’s unbranded content hub, plus debates over long versus short-form and content marketing versus native advertising. These were all among the best of this [...]
1 2 3