Ode to the dead sites of the Labour leadership campaign
Every day thousands of web domains come on to the open market after their owners fail to extend them. This goes by the affectionate name of link rot. Buyers can do what they [...]
Linkbuilding
Using content marketing to gain a following or community
Long-tail your content marketing SEO
Why do you need SEO when you can reach several thousand subscribers via your email newsletter? Well, email is great. And we should all be building lists. But SEO is crucial. [...]
Influencer marketing statistics
Influencer marketing could be described as a suburb of content marketing, being content produced to promote a brand or one of its products. According to new research, [...]
Become an influencer the Vin Diesel no shirt way
Building your company as a brand is always the aim. But within this, like a Russian doll, fit a number of other strategies. Creating influencers is one of them. A human face [...]
Facebook goes on the offensive
Adblocking has been on the ever and up over the past 18 months. When a UK government minister described the best-known example Adblock Plus as “a racket”, its [...]
Where are the LinkedIn content marketing apps?
The increasing popularity of content marketing has seen corresponding growth in the number of software platforms. There are numerous offerings, all procuring, ordering, [...]
Content cut-through is this week’s social theme
Looking at the most popular content marketing-related stories on social media, a recurrent theme has been how to cut through competing content. It’s dog eat dog out there [...]
L’Oréal’s under the radar site
L’Oréal’s unbranded content hub, plus debates over long versus short-form and content marketing versus native advertising. These were all among the best of this [...]