The A to Z of content
Success in content marketing means knowing what content your audience wants to consume, where and when they want it served up, and how to tell your story for maximum impact [...]
Content24
How Mishcon de Reya jazzed up its marketing
A paid-for radio show is part of a bold, sophisticated and diverse content marketing programme by the London-based law firm, writes Sophy Buckley Elliot Moss is not your [...]
Proud to be a Great British Business
FirstWord is one of just six companies celebrated in a new campaign run by the Daily Telegraph It’s just over four years since FirstWord opened up shop to help clients [...]
10 scientific reasons why we can’t stop clicking on lists
Think listicles are just clickbait? Think again – they make serious and complex subjects digestible and appealing because our brains like information organised in a [...]
How journalists are helping turn companies including Fidelity International into publishers
Companies are increasingly hiring former journalists to work in-house to help get them closer to their target audiences. Sophy Buckley looks at why The concept of brand [...]
11 things you didn’t know about FirstWord
FirstWord Media recently celebrated four years of helping companies around the globe produce high-quality content at the right volume and frequency to cut through and connect [...]
GDPR is a huge opportunity for content marketing
Strict new EU laws governing personal data are about to disrupt traditional marketing’s targeted advertising. Content marketing will be crucial to reach an audience in [...]
Eurovision: how to reach the audience of Europe’s biggest TV show
With a little ingenuity, brands of all shapes and sizes can connect with the 180 million-plus viewers of all ages who watch the annual music extravaganza What connects an [...]