Businesses wake up to the immense potential of TikTok
Companies are increasingly cottoning on to the fact that the video-sharing app, once seen as the preserve of the young, is increasingly a powerful marketing tool to reach all [...]
Content24
Content is now a crucial tool for technology leaders
The importance of CTOs and CIOs has grown sharply in the face of digital acceleration. With it comes the need for greater effort in spreading the digital message – both [...]
So how do we fix this? Lessons for content from solutions-focused journalism
Companies can build trust by communicating, honestly and with evidence, on how they are tackling their own problems and those of society Relentless negative news has a [...]
How great ESG content helps businesses rise above a sea of green
With ESG now such a focus for consumers and investors, we look at some great examples of firms using content to highlight their sustainability credentials and stand out from [...]
Covid and the new importance of self-publishing
Covid has accelerated many trends already underway, from the decline of high-street shopping to the rise of flexible working. In our area, the pandemic has elevated the [...]
How content helped build success and industry recognition for fintech start-up NetGuardians
NetGuardians uses a varied and informative content programme to boost its search rankings and start and nurture conversations with banks about its AI fraud-prevention [...]
How to podcast in a pandemic
Podcasts created online have proved a popular marketing tool in these strange times. Sophy Buckley talks to experienced host Guy Ruddle about how to make yours stand out from [...]
Happy Christmas from FirstWord Media
Ho ho ho. Nick Schon’s underdressed Santa is at least wearing something down below. In this year of remote top halves, there have been plenty of incidences of the [...]