Orbium’s turbo-charged content programme wins Accenture approval
In little more than a year, implementation specialist and IT consultancy Orbium has built a successful content programme that not only won over contributing staff but also [...]
Content24
The Financial Times and Wall Street Journal on how to create a successful native content campaign
Some brands have seen native content campaigns achieve extraordinary results. Sophy Buckley looks at how to mimic their success Grabbing attention for your brand is hard. So [...]
Hitting content for six: how brands are reaching cricket’s diverse new fans
Cricket is on a mission to widen its appeal and brands are lining up to join the gung-ho boundary-hitting party as the World Cup approaches There was no traditional toss of a [...]
What do we actually do? Our approach to content marketing explained
Companies need distinctive, high-quality content that rises over the noise to build audiences and interest – and FirstWord is perfectly placed to help them do just that [...]
Five headline writing rules that we can learn from newspapers
Newspaper sub-editors thrive on coming up with the best headlines, but today’s publishers have to think harder than ever about how to catch people’s attention If you are [...]
Campaign op-ed: A home for hacks
New by me in Campaign: journalists are still being culled from newsrooms, even in purely digital places such as BuzzFeed and Huffington Post, which once seemed to offer a [...]
Why companies are proud to think out loud
Thought leadership is a vital part of the marketing mix for any organisation, big or small. Sophy Buckley looks at how to make it work Speaking at Davos is the height of [...]
Lend me your ears: why podcasts make great content
The growing popularity of on-demand audio offers companies a different way to connect with their audience – but only high-quality content will hold listeners’ attention [...]