Content24 Archives — Page 3 of 48

The Financial Times and Wall Street Journal on how to create a successful native content campaign

May 22, 2019

Some brands have seen native content campaigns achieve extraordinary results. Sophy Buckley looks at how to mimic their success Grabbing attention for your brand is hard. So [...]

Hitting content for six: how brands are reaching cricket’s diverse new fans

May 8, 2019

Cricket is on a mission to widen its appeal and brands are lining up to join the gung-ho boundary-hitting party as the World Cup approaches There was no traditional toss of a [...]

What do we actually do? Our approach to content marketing explained

April 25, 2019

Companies need distinctive, high-quality content that rises over the noise to build audiences and interest – and FirstWord is perfectly placed to help them do just that [...]

Five headline writing rules that we can learn from newspapers

April 3, 2019

Newspaper sub-editors thrive on coming up with the best headlines, but today’s publishers have to think harder than ever about how to catch people’s attention If you are [...]

Campaign op-ed: A home for hacks

March 22, 2019

New by me in Campaign: journalists are still being culled from newsrooms, even in purely digital places such as BuzzFeed and Huffington Post, which once seemed to offer a [...]

Why companies are proud to think out loud

March 13, 2019

Thought leadership is a vital part of the marketing mix for any organisation, big or small. Sophy Buckley looks at how to make it work Speaking at Davos is the height of [...]

Lend me your ears: why podcasts make great content

February 20, 2019

The growing popularity of on-demand audio offers companies a different way to connect with their audience – but only high-quality content will hold listeners’ attention [...]

The rise of brands with purpose: using content to communicate your values

February 5, 2019

With research showing that almost two-thirds of customers wants brands to take a stand, big names including Gillette and Nike are using content to assume positions on [...]