Everything to play for: how to write a winning award entry
In the second part of our look at industry awards, we explore the craft of writing an entry that will blow the competition out of the water – and explain why winning is [...]
Content24
Everything to play for: how to win the awards you want
In the first of a two-part look at industry awards, we examine how preparation, attention to detail and avoiding ‘pay to play’ are critical if you’re serious about [...]
Content marketing: efficient and effective for NetGuardians
A year ago, Swiss fintech NetGuardians signed up with FirstWord for a programme of content marketing to help raise brand awareness and build authority. Today, it ranks on [...]
Content marketing vs advertising: which is best?
Brand advertising – TV, press and poster ads – have traditionally accounted for the bulk of marketing spend. At the top end, the media fee alone for a 30-second TV ad [...]
Predictions that will shape your content marketing in 2018
The web is swollen with 2017 round-ups and predictions for 2018; it can only be December. So, in an effort to be twice as merry, we thought it would be a good idea to [...]
How to use controversy in corporate writing
Injecting your writing with honesty, character and a personal point of view will engage your readers and deliver tangible benefits to your business – if you avoid some [...]
Ultimate top 100 content marketing statistics for 2018
Here is our list of the top 100 content marketing statistics to think about when planning your campaigns for 2018. We cover inbound marketing research on everything from [...]
FirstWord Media’s six golden rules of successful content marketing
Vast changes in how we all find and consume content have turbocharged company and product promotion, just as older marketing methods have been running out of luck The [...]