Native advertisers must learn to collaborate to make great journalism
A well-attended Berlin conference on native advertising discussed a booming industry worth pots of money. But advertising people are going to need journalists and data [...]
Content24
Content marketing takes centre stage
FirstWord co-founder Adrian Michaels will explain what brands can learn from newsroom thinking to an international gathering Publishers, brands, adtech providers and content [...]
How AI will help – not replace – content marketers
Writing and publishing are not beyond the capabilities of AI, but the robots aren’t taking over just yet, writes Shane Richmond Artificial intelligence (AI) was once seen [...]
The A to Z of content
Success in content marketing means knowing what content your audience wants to consume, where and when they want it served up, and how to tell your story for maximum impact [...]
How Mishcon de Reya jazzed up its marketing
A paid-for radio show is part of a bold, sophisticated and diverse content marketing programme by the London-based law firm, writes Sophy Buckley Elliot Moss is not your [...]
Proud to be a Great British Business
FirstWord is one of just six companies celebrated in a new campaign run by the Daily Telegraph It’s just over four years since FirstWord opened up shop to help clients [...]
10 scientific reasons why we can’t stop clicking on lists
Think listicles are just clickbait? Think again – they make serious and complex subjects digestible and appealing because our brains like information organised in a [...]
How journalists are helping turn companies including Fidelity International into publishers
Companies are increasingly hiring former journalists to work in-house to help get them closer to their target audiences. Sophy Buckley looks at why The concept of brand [...]