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Unlocking the magic of batteries

May 30, 2017

At French battery maker Saft, the key to engaging audiences is to tell the real-world impact of the company’s amazing products, writes Emma Firth Elma Peters is crystal [...]

In praise of cartoons

March 20, 2017

It’s time more companies realised that cartoons are a great way to build their brands, draw in audiences and stand out from the crowd, writes Sophy Buckley. Humour is both [...]
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