Schroders: using content to explain the emotional side of investment
FirstWord worked with Schroders on a successful content marketing campaign that uses animation, short films and a quiz to help people understand which type of investor they [...]
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Ghostwriting: the art of telling someone else’s story
Those who can, do – and hire someone else to write about it The people with the most interesting stories to tell are very often those with the least time to tell them. And [...]
How to make great video content
Shorter attention spans, the ubiquity of screens and our growing tendency to consume content on the go mean companies should include video in their marketing strategy. But [...]
Everything to play for: how to write a winning award entry
In the second part of our look at industry awards, we explore the craft of writing an entry that will blow the competition out of the water – and explain why winning is [...]
Everything to play for: how to win the awards you want
In the first of a two-part look at industry awards, we examine how preparation, attention to detail and avoiding ‘pay to play’ are critical if you’re serious about [...]
Content marketing: efficient and effective for NetGuardians
A year ago, Swiss fintech NetGuardians signed up with FirstWord for a programme of content marketing to help raise brand awareness and build authority. Today, it ranks on [...]
Content marketing vs advertising: which is best?
Brand advertising – TV, press and poster ads – have traditionally accounted for the bulk of marketing spend. At the top end, the media fee alone for a 30-second TV ad [...]
Predictions that will shape your content marketing in 2018
The web is swollen with 2017 round-ups and predictions for 2018; it can only be December. So, in an effort to be twice as merry, we thought it would be a good idea to [...]