The rise of brands with purpose: using content to communicate your values
With research showing that almost two-thirds of customers wants brands to take a stand, big names including Gillette and Nike are using content to assume positions on [...]
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Italy’s biggest bank is using content to strengthen its global profile
Intesa Sanpaolo has ambitious plans to transform the future of banking and is using top-class English journalism to tell its story to a global audience “Times have [...]
Seven predictions about what will shape content marketing in 2019
After significant growth and development in 2018, what will 2019 bring for content marketing? Content marketing has gone from strength to strength in 2018 and is now a [...]
FirstWord’s greatest hits of 2018: novel content that made clients happy
We’ve helped companies say what they have to say in an accessible and interesting way – whether talking about technically complex subjects or exploring the values of [...]
How to create a content strategy that works
A serious content strategy starts with your company’s product marketing goals and uses them as the basis for engaging work that delivers the results you want Content [...]
Native advertisers must learn to collaborate to make great journalism
A well-attended Berlin conference on native advertising discussed a booming industry worth pots of money. But advertising people are going to need journalists and data [...]
Content marketing takes centre stage
FirstWord co-founder Adrian Michaels will explain what brands can learn from newsroom thinking to an international gathering Publishers, brands, adtech providers and content [...]
How AI will help – not replace – content marketers
Writing and publishing are not beyond the capabilities of AI, but the robots aren’t taking over just yet, writes Shane Richmond Artificial intelligence (AI) was once seen [...]