Top Story Archives — FirstWord Media

Making the case for debates as part of an effective content marketing strategy

October 9, 2019

The New York Times is among smart companies and marketing managers waking up to the fact that debates can put them at the heart of the big issues facing their customers and [...]

Silence is not an option – why op-eds are essential and effective

September 25, 2019

Newspaper opinion columns are a high-profile opportunity for business leaders to bolster their reputation and extend their influence by sharing their insights or guidance [...]

How to stop content marketing killing your brand

July 24, 2019

Companies invest a lot of time and money in the look, feel and values of their brands. Fast-growing editorial content must reflect these values or risk doing untold damage to [...]

Branded a success: how to make television a winning part of your content strategy

July 10, 2019

Being on television can boost a brand’s reputation, as well as sales and profits, but opening your doors to film crews is not a decision to take lightly When the programme [...]

Orbium’s turbo-charged content programme wins Accenture approval

June 19, 2019

In little more than a year, implementation specialist and IT consultancy Orbium has built a successful content programme that not only won over contributing staff but also [...]

The Financial Times and Wall Street Journal on how to create a successful native content campaign

May 22, 2019

Some brands have seen native content campaigns achieve extraordinary results. Sophy Buckley looks at how to mimic their success Grabbing attention for your brand is hard. So [...]

Hitting content for six: how brands are reaching cricket’s diverse new fans

May 8, 2019

Cricket is on a mission to widen its appeal and brands are lining up to join the gung-ho boundary-hitting party as the World Cup approaches There was no traditional toss of a [...]

What do we actually do? Our approach to content marketing explained

April 25, 2019

Companies need distinctive, high-quality content that rises over the noise to build audiences and interest – and FirstWord is perfectly placed to help them do just that [...]