More than words: the art and science of infographics
Infographics are the most effective medium for the mass of information available in the age of Big Data The sheer volume of available data creates new challenges for [...]
Top Story
Long form writing – the long and the short of it
Sometimes a short blog post, a Tweet, or a quick interview just doesn’t do a subject justice. What’s called for is long form. But stringing together more than 2,000 words [...]
Sustainability: don’t save it for the City
Most large companies work very hard at sustainability, but are producing only dense reports on the subject looked at by a tiny number of analysts and regulators. Not so CNH [...]
Unlocking the magic of batteries
At French battery maker Saft, the key to engaging audiences is to tell the real-world impact of the company’s amazing products, writes Emma Firth Elma Peters is crystal [...]
11 easy tips on how to write a great introduction
You’ve researched and planned your content. You have an amazing headline. All you have to do now is work out how to write a killer introduction to reel the reader in. [...]
In praise of cartoons
It’s time more companies realised that cartoons are a great way to build their brands, draw in audiences and stand out from the crowd, writes Sophy Buckley. Humour is both [...]
Here’s the truth: companies can’t lie like politicians can because it will hurt business
The constant flow of ‘alternative facts’ might be sustaining the Trump White House, but it raises fundamental questions for companies about the value of integrity and [...]
How to protect your content marketing against libel and litigation
A crucial editorial skill is how to avoid getting sued for defamation or a copyright-related issue. It is the iceberg in the publishing ocean and there are a number of [...]