How journalists are helping turn companies into publishers
Companies are increasingly hiring former journalists to work in-house to help get them closer to their target audiences. Sophy Buckley looks at why The concept of brand [...]
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11 things you didn’t know about FirstWord
FirstWord Media recently celebrated four years of helping companies around the globe produce high-quality content at the right volume and frequency to cut through and connect [...]
GDPR is a huge opportunity for content marketing
Strict new EU laws governing personal data are about to disrupt traditional marketing’s targeted advertising. Content marketing will be crucial to reach an audience in [...]
Eurovision: how to reach the audience of Europe’s biggest TV show
With a little ingenuity, brands of all shapes and sizes can connect with the 180 million-plus viewers of all ages who watch the annual music extravaganza What connects an [...]
Schroders: using content to explain the emotional side of investment
FirstWord worked with Schroders on a successful content marketing campaign that uses animation, short films and a quiz to help people understand which type of investor they [...]
Ghostwriting: the art of telling someone else’s story
Those who can, do – and hire someone else to write about it The people with the most interesting stories to tell are very often those with the least time to tell them. And [...]
How to make great video content
Shorter attention spans, the ubiquity of screens and our growing tendency to consume content on the go mean companies should include video in their marketing strategy. But [...]
Everything to play for: how to write a winning award entry
In the second part of our look at industry awards, we explore the craft of writing an entry that will blow the competition out of the water – and explain why winning is [...]