Top 50 content marketing statistics for 2022 success
The best stats to help you understand how to tap into blog, video, podcast and social media trends to reach new audiences Grabbing attention has got harder across the board [...]
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15 steps to more believable, readable and effective writing
Follow our top tips to good writing to reel in your reader with beautiful prose that not only obeys the rules of grammar, but is consistent, trustworthy and informative, [...]
Businesses wake up to the immense potential of TikTok
Companies are increasingly cottoning on to the fact that the video-sharing app, once seen as the preserve of the young, is increasingly a powerful marketing tool to reach all [...]
Content is now a crucial tool for technology leaders
The importance of CTOs and CIOs has grown sharply in the face of digital acceleration. With it comes the need for greater effort in spreading the digital message – both [...]
So how do we fix this? Lessons for content from solutions-focused journalism
Companies can build trust by communicating, honestly and with evidence, on how they are tackling their own problems and those of society Relentless negative news has a [...]
How great ESG content helps businesses rise above a sea of green
With ESG now such a focus for consumers and investors, we look at some great examples of firms using content to highlight their sustainability credentials and stand out from [...]
Covid and the new importance of self-publishing
Covid has accelerated many trends already underway, from the decline of high-street shopping to the rise of flexible working. In our area, the pandemic has elevated the [...]
How content helped build success and industry recognition for fintech start-up NetGuardians
NetGuardians uses a varied and informative content programme to boost its search rankings and start and nurture conversations with banks about its AI fraud-prevention [...]