In praise of the top content marketing strategists
What does it take to be a top content marketing strategist? And where can you find them? While good marketing is all about team effort, there is usually one person steering [...]
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Understand how people read online (to create great content)
Screens have changed the way in which people read and consume the written word. Research has shown that users are now scanners rather than readers. This is highlighted by [...]
Ethics: use content marketing to talk the talk and walk the walk
Ethics are hot right now so there couldn’t be a better time to think about how your company communicates its values Ethics and corporate social responsibility (CSR) have [...]
More than words: the art and science of infographics
Infographics are the most effective medium for the mass of information available in the age of Big Data The sheer volume of available data creates new challenges for [...]
Long form writing – the long and the short of it
Sometimes a short blog post, a Tweet, or a quick interview just doesn’t do a subject justice. What’s called for is long form. But stringing together more than 2,000 words [...]
Sustainability: don’t save it for the City
Most large companies work very hard at sustainability, but are producing only dense reports on the subject looked at by a tiny number of analysts and regulators. Not so CNH [...]
Unlocking the magic of batteries
At French battery maker Saft, the key to engaging audiences is to tell the real-world impact of the company’s amazing products, writes Emma Firth Elma Peters is crystal [...]
11 easy tips on how to write a great introduction
You’ve researched and planned your content. You have an amazing headline. All you have to do now is work out how to write a killer introduction to reel the reader in. [...]