The inside track on infographics: creating appealing visuals
We talk to two professional designers to find out how to make the most of an infographics opportunity You’ve got to love a good infographic. Attention grabbing, insightful, [...]
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Revolutionising how CNH tells its sustainability stories
When CNH wanted to showcase its work in sustainability, it turned to FirstWord to help create an editorial process that delivered stories people would read, writes Sophy [...]
Understand what the basic shapes of stories mean for B2B audiences
From man in a hole to Cinderella, the stories humans tell – and want to hear – follow a surprisingly small number of patterns. So what does this mean for businesses? If [...]
When Fleet Street went to Madison Avenue: 10 years on the content marketing frontline
FirstWord Media is a decade old. Its co-founder Adrian Michaels reflects on the collision of marketing and journalism and what they’ve had to learn from each other Even [...]
How do you showcase genuine expertise in an age of AI?
The internet is being flooded with mediocre content produced by artificial intelligence software, making high-quality human content harder to spot. Fortunately, AI content [...]
Content pivot is a win-win for RELX
The information and analytics group has massively increased its audience and scored a clutch of awards after reinvigorating its content strategy with new tools and tactics, [...]
The art of writing and delivering a great speech
Leaders from Winston Churchill to Barack Obama understood a good speech is a powerful way to get through to an audience. Here’s how it can work for you, too Rhetoric, the [...]
Top 50 content marketing statistics for 2024 success
What’s hot and what’s not in the world of content creation Content marketing remains a great way to educate and inform audiences, but the rise of generative artificial [...]