How to stop content marketing killing your brand
Companies invest a lot of time and money in the look, feel and values of their brands. Fast-growing editorial content must reflect these values or risk doing untold damage to [...]
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Branded a success: how to make television a winning part of your content strategy
Being on television can boost a brand’s reputation, as well as sales and profits, but opening your doors to film crews is not a decision to take lightly When the programme [...]
Orbium’s turbo-charged content programme wins Accenture approval
In little more than a year, implementation specialist and IT consultancy Orbium has built a successful content programme that not only won over contributing staff but also [...]
The Financial Times and Wall Street Journal on how to create a successful native content campaign
Some brands have seen native content campaigns achieve extraordinary results. Sophy Buckley looks at how to mimic their success Grabbing attention for your brand is hard. So [...]
Hitting content for six: how brands are reaching cricket’s diverse new fans
Cricket is on a mission to widen its appeal and brands are lining up to join the gung-ho boundary-hitting party as the World Cup approaches There was no traditional toss of a [...]
What do we actually do? Our approach to content marketing explained
Companies need distinctive, high-quality content that rises over the noise to build audiences and interest – and FirstWord is perfectly placed to help them do just that [...]
Five headline writing rules that we can learn from newspapers
Newspaper sub-editors thrive on coming up with the best headlines, but today’s publishers have to think harder than ever about how to catch people’s attention If you are [...]
Why companies are proud to think out loud
Thought leadership is a vital part of the marketing mix for any organisation, big or small. Sophy Buckley looks at how to make it work Speaking at Davos is the height of [...]