Looking at the most shared articles over the past week, there is one clear winner according to BuzzSumo. Facebook’s announcement that it is opening its Instant Articles platform to all publishers has so far received over 4,000 shares on Facebook, 500 plus on LinkedIn and 724 on Twitter.
Facebook will officially open the platform to all publishers on 12 April at its F8 conference. Currently, it is being trialled with the likes of the Washington Post and the Guardian.
The company says: “Opening up Instant Articles will allow any publisher to tell great stories, that load quickly, to people all over the world. With Instant Articles, they can do this while retaining control over the experience, their ads and their data.”
Arguably it is big news. If anything, it should have attracted more attention. Instant could be great for Facebook, maybe not so brilliant if you’re looking to build your own site. While Instant brings faster mobile loading speeds, there are questions over the duplication of content and whether Facebook will be seen as the prime content holder. Theoretically, your site could be penalised for duplication if it runs content that is also on Facebook Instant.
From a company/content marketing perspective, it is definitely worth giving it a try. If you’re interested, Facebook Instant docs are here.
Further down the list, Seth Godin’s blog is well represented. Then things degenerate into more how-tos. However, adding ‘inbound marketing’ to the search criteria generates a different set of results. Topping it is a useful how-to from content marketing tech provider HubSpot. It is a download showing how to create an e-book. There are plenty of e-book guides around (tip: they are not very hard to produce), but a how-to that fulfils a practical purpose is welcome – rather than ethereal subjects such as ‘Be number one for SEO’ or ‘Write awesome blogs’.
This week’s most shared articles containing the words “content marketing”
|Opening Up Instant Articles to All Publishers||5482||4146||724||555|
|Ad of the Day: Watch Gwen Stefani and Target’s Live Four-Minute Ad on the Grammys – Adweek||2861||2146||314||388|
|Want To Be Successful With Content Marketing? Teach, Don’t Sell||2844||1397||907||509|
|Seth’s Blog: For those unwilling to think deeply…||2629||710||1416||456|
|Seth’s Blog: The realest thing in our lives||2411||615||1416||329|
|Seth’s Blog: Prep, spec, fit and finish||2222||388||1384||408|
|7 Content Marketing Trends That Will Reign Supreme in 2016||1946||154||1302||318|
|7 Awesome Tips For Writing Brilliant Blog Posts [Infographic]||1757||574||946||172|
|6 Ways To Use Social Media To Make More Business This Easter||1723||361||1152||158|
|How To Combine Print And Digital Marketing Campaigns||1712||132||1290||240|
Facebook tops the week’s most shared is part of Content24, the online magazine for London content marketing agency FirstWord.