FirstWord’s content marketing roundup: 4 August

Content marketing moves at a rapid pace, with new advice and opinion appearing every day.

It’s with this in mind that you may want to follow the four links featured in this week’s roundup.

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How to connect with millennials using content marketing

Millennials, for all the flack they take in the media, are a group that marketers cannot afford to ignore.

What people overlook is that this group has insane buying power. To the tune of $600 billion… and growing.

Jeff Bullas discusses how to connect with millennials properly – looking at how engagement, transparency and even social media could very well bridge the gap and create a larger platform for your marketing efforts.

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What content marketers can learn from a 19th-century explorer

At first glance, you may be wondering what this post is doing here. But read on, because it suggests ways to introduce new concepts in content marketing.

The article – a blog from NewsCred – uses the example of Alexander von Humboldt, a 19th-century explorer, as the inspiration for juxtaposing marketing tactics in modern life.

It offers an interesting take on how you can use the same ideas from the past to explore new ones in the media-rich culture of today.

You can utilise visual content, complicated information gathering and concepts that are directly linked to Humboldt and other explorers of the time.

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How to create and use surveys in your content marketing for personalised content

Surveys. You see them all over the internet – and you may not like them.

But guess what? Millions of people do, and they can drive a deluge of traffic to your squeeze pages and landing pages of various types.

This article discusses the many different reasons why you may want to use surveys and content marketing to create personalised content that directly moves towards the audience you’re trying to reach.

If you wish them to interact more, you’ll find that this post will continually push your content into new arenas.

Using surveys may well provide the key to marketing success if you harness the tips mentioned in this article.

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Why content curation is an essential part of your marketing mix

One of the best things you can do with regard to building content is to curate elements of content design.

In this article by Joshua Nite, you’ll find there are several reasons why curation works so well for marketing – and can build backlinks etc.

There are several benefits associated with this type of content building, including expanding your audience, building promotional content and enhancing credibility in an increasingly skeptical marketplace or industry.

This post really digs into the benefits and content solutions that are waiting for you if you curate elements.

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If there is one takeaway from this week’s roundup, it is that there is an increasing number of options when it comes to creating content and building audience. It’s just a matter of picking the right one.