GE brings back General Electric Theatre

Welcome to Content24. Why is it different? Because it’s a digest of the stories that have made an impact over the past 24 hours and not just a platform for recycled content marketing. Today we’re looking at GE bringing back its General Electric Theatre concept and Cadbury-Mumsnet

GE aims theatre concept at podcasters

In the Fifties, GE sponsored a TV series featuring adaptations of plays and novels. Actors who appeared in it included James Dean, the Marx Brothers and Ronald Reagan. Now the company is bringing back the idea in the form of a podcast.

The first programme is a serialised, eight-episode science fiction tale of a cryptologist tasked with decoding a message from outer space, with help from a GE scientist using GE’s real-life ultrasound technology.

This follows on from last week’s Content24, which looked at Lego’s deal with Netflix and questioned why the toy company didn’t go it alone.

Separately, GE has announced it is working with the National Geographic Channel on a series about science and technology that is due to come out in November.

Cadbury signs sponsorship deal with Mumsnet

Cadbury has signed a deal with Mumsnet that will include user-generated content, videos, recipes and competitions. According to reports it is worth six figures and is set to last for a year. The chocolate brand will also sponsor Mumsnet blogfest, a live festival for bloggers in November.

Mumsnet has been ramping up its activity in this area in terms of bringing brands on board. The deal with Cadbury follows one with Aldi announced last month.

http://www.brandrepublic.com/article/1366860/cadbury-aims-bring-joy-mums-six-figure-mumsnet-deal