Pensions freedom: who is creating highly-ranked content?

The way people spend their pension savings will be transformed at the start of April: those aged 55 and over will no longer be obliged to buy an annuity, but will be able to spend their money as they wish. Travel, property and investment companies are among those expected to benefit from an influx of newly-disposable cash. Who already has the right online content?

Hargreaves Lansdown:

The financial services company has created a straightforward factsheet outlining all the pensions changes that will come into force in 2015, including changes to the tax on pensions benefits after death and the new flexibility around annuities. It makes clear what Hargreaves Lansdown customers are eligible for, as well as pension holders overall. This is top of Google’s paid-for ads.

Standard Life:

A section of Standard Life’s website sets out the top 5 questions it has received from customers, as well as an explanation of the pensions changes and when they are due to happen. It has a phone number and a pension calculator for people who need more information. The page ranked among Google’s top ten search results.

Ludlow Wealth Management:

The Stockport-based financial planning group has made every effort in terms of online content to ensure its clients (and potential clients) can find out what the changes to the pension regime are and how best to use their savings. Content includes a countdown to April 6, an online information request service, four possible paths to take and a video from Aviva, the pensions provider.


The travel, financial services and media company which serves the over 50s has published a number of widely-reported surveys on what people of pension age plan to do with their savings now they don’t have to buy an annuity. However the Money section on its website does not have any content on pensions reform on its front page, which seems an obvious topic.


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