Taboola is number one and Facebook’s announcement

Taboola is number one and Facebook’s Live Video announcement Taboola has crowned itself the number one content discovery platform, eight years after its launch. Meanwhile Facebook has news that might make Twitter nervous

Taboola makes big announcement

Content discovery network Taboola has revealed stats from analytics company comScore that show it now reaches 639 million desktop users around the world.

At the same time, it has opened up click data confirming it received 1.1bn clicks for October.

There were no figures available for rivals such as Outbrain.

Adam Singolda, Taboola chief executive, said: “October’s comScore data is a huge milestone for us given the company-wide emphasis we put on international markets, bringing personalisation to people everywhere around the world. We now operate in countries such as Japan, China, Korea, Germany, UK, France, Brazil and many others.”

Although this sort of content discovery is on the rise, there have been questions over its long-term future. Earlier this year, Taboola paid ad-block producer Eyeo to have its content whitelisted by the app, although Taboola can still be blocked via settings.

Certainly, some of the content can have a monotonous, clickbait-type feel that soon becomes boring for readers. Content discovery is not going anywhere soon.

But if every article headline ends up more or less the same then the product is going to need to evolve.

Maybe a job for a good content-marketing agency.

Facebook Video targets Periscope/Meerkat

Yesterday Facebook announced it is switching on Facebook Video, a new service that will provide live video streaming.

If it feels like you have heard that one before… it’s because you have.

The move is clearly aimed at Twitter’s Periscope. But unlike Periscope or Meerkat, you won’t require an additional smartphone app to stream content on the Facebook service. Instead Live Video will be accessible from the ‘update status’ option and you will be able to enjoy it later via the newsfeed.

Brands are already using live streaming for content marketing. The ability to link video directly to people who may be following an individual brand is likely to be of interest to content-marketing agencies and companies.

Taboola’s number one status and Facebook’s Live Video announcement is just one theme examined by Content24 – a daily review of content-marketing news from the past 24 hours.

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