content marketing Archives — FirstWord Media

Thought leadership, white papers and emotion head trends in content marketing

August 15, 2019

Content marketing has hit its stride as a communications tool for B2B companies, with the most effective formats continuing to evolve. So finds a new report from Econsultancy [...]

How to write a column

September 27, 2017

As part of your content strategy, a good column will gain loyal readers and give a real boost to your brand. But good columns are hard to write. Sophy Buckley gets top tips [...]

Ethics: use content marketing to talk the talk and walk the walk

July 26, 2017

Ethics are hot right now so there couldn’t be a better time to think about how your company communicates its values Ethics and corporate social responsibility (CSR) have [...]

Long form writing – the long and the short of it

June 28, 2017

Sometimes a short blog post, a Tweet, or a quick interview just doesn’t do a subject justice. What’s called for is long form. But stringing together more than 2,000 words [...]

CNH Sustainability report - don't save it for the City

How CNH Industrial is rewriting the sustainability rules

June 14, 2017

Most large companies work very hard at sustainability, but are producing only dense reports on the subject looked at by a tiny number of analysts and regulators. Not so CNH [...]

Content marketing from Tesla and Instagram – Content24

November 11, 2015

Welcome to Content24. Why is it different? Because it’s a digest of the stories that have made an impact over the past 24 hours, and not just a platform for recycled [...]

Marriott has been using virtual reality headsets in its London and New York hotels.

Marriott and Forbes content marketing strategy – Content24

November 10, 2015

Welcome to Content24. Why is it different? Because it’s a digest of the stories that have made an impact over the past 24 hours, and not just a platform for recycled [...]

Costa brings out Buzzfeed video

November 6, 2015

Welcome to Content24. Why is it different? Because it’s a digest of the stories that have made an impact over the past 24 hours, and not just a platform for recycled [...]