The new decision-makers: using content to reach millennials
Content marketing can help reach millennials – now the biggest demographic group and becoming more influential as they age – by starting a dialogue The marketing [...]
content marketing
Winning game plan: how the NFL used content to build a global brand
Content marketers can learn a lot from the story of how America’s NFL cultivated its own media outlets on its way to becoming the world’s most valuable sports league At [...]
Thought leadership, white papers and emotion head trends in content marketing
Content marketing has hit its stride as a communications tool for B2B companies, with the most effective formats continuing to evolve. So finds a new report from Econsultancy [...]
How to write a column
As part of your content strategy, a good column will gain loyal readers and give a real boost to your brand. But good columns are hard to write. Sophy Buckley gets top tips [...]
Ethics: use content marketing to talk the talk and walk the walk
Ethics are hot right now so there couldn’t be a better time to think about how your company communicates its values Ethics and corporate social responsibility (CSR) have [...]
Long form writing – the long and the short of it
Sometimes a short blog post, a Tweet, or a quick interview just doesn’t do a subject justice. What’s called for is long form. But stringing together more than 2,000 words [...]
How CNH Industrial is rewriting the sustainability rules
Most large companies work very hard at sustainability, but are producing only dense reports on the subject looked at by a tiny number of analysts and regulators. Not so CNH [...]
Content marketing from Tesla and Instagram – Content24
Welcome to Content24. Why is it different? Because it’s a digest of the stories that have made an impact over the past 24 hours, and not just a platform for recycled [...]