Revolutionising how CNH tells its sustainability stories
When CNH wanted to showcase its work in sustainability, it turned to FirstWord to help create an editorial process that delivered stories people would read, writes Sophy [...]
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When Fleet Street went to Madison Avenue: 10 years on the content marketing frontline
FirstWord Media is a decade old. Its co-founder Adrian Michaels reflects on the collision of marketing and journalism and what they’ve had to learn from each other Even [...]
How do you showcase genuine expertise in an age of AI?
The internet is being flooded with mediocre content produced by artificial intelligence software, making high-quality human content harder to spot. Fortunately, AI content [...]
The art of writing and delivering a great speech
Leaders from Winston Churchill to Barack Obama understood a good speech is a powerful way to get through to an audience. Here’s how it can work for you, too Rhetoric, the [...]
Top 50 content marketing statistics for 2024 success
What’s hot and what’s not in the world of content creation Content marketing remains a great way to educate and inform audiences, but the rise of generative artificial [...]
The business of sport: using content to play up your strengths
Here’s how five companies are showcasing their knowledge and expertise in front of sport’s decision-makers The global sports market is worth an estimated $512.1bn and [...]
The A to Z of artificial intelligence
Artificial intelligence (AI) is transforming the world of work and content production is no exception, but the jargon can be mystifying. Here’s our primer on 26 important [...]
The fintech start-up counting on content to make the complex simple
Reitigh knew the right content would help explain exactly what it does to its target audience, but as a small company whose experience lay in numbers not words it decided to [...]