Revolutionising how CNH tells its sustainability stories
When CNH wanted to showcase its work in sustainability, it turned to FirstWord to help create an editorial process that delivered stories people would read, writes Sophy [...]
Storytelling
When Fleet Street went to Madison Avenue: 10 years on the content marketing frontline
FirstWord Media is a decade old. Its co-founder Adrian Michaels reflects on the collision of marketing and journalism and what they’ve had to learn from each other Even [...]
How Pirelli put soul into the annual report
With the help of cultural icons, international artists and leading designers, Pirelli has transformed its annual reports into vibrant communication tools that share the [...]
Ethics: use content marketing to talk the talk and walk the walk
Ethics are hot right now so there couldn’t be a better time to think about how your company communicates its values Ethics and corporate social responsibility (CSR) have [...]
Long form writing – the long and the short of it
Sometimes a short blog post, a Tweet, or a quick interview just doesn’t do a subject justice. What’s called for is long form. But stringing together more than 2,000 words [...]
Unlocking the magic of batteries
At French battery maker Saft, the key to engaging audiences is to tell the real-world impact of the company’s amazing products, writes Emma Firth Elma Peters is crystal [...]