Truffle Pig and Facebook – Content24

Welcome to Content24. What makes this different is that it’s a digest of the stories that have made an impact over the past 24 hours and not just a platform for recycled content marketing strategy. Today we’re looking at Truffle Pig and Facebook content marketing.

Truffle Pig names Bloomberg’s Paul Marcum as president

Truffle Pig, the WPP-owned content marketing agency that was launched earlier this year, has appointed Bloomberg’s head of global digital video Paul Marcum as president.

The agency uses the Daily Mail, Elite Daily and Snapchat to test its content marketing, but its content and services extend to any other channels clients are interested in. Truffle Pig has also partnered with Snapchat and the Daily Mail.

Yet again this is proof that the big advertising networks understand the value of content marketing. WPP chairman Sir Martin Sorrell would not have signed off on a venture like this if he did not see a strong future in the sector.

Facebook’s 360-degree videos

Facebook has unveiled its first 360-degree videos. This panoramic version allows viewers to click and drag to reveal the audience behind the cameras on the US show Saturday Night Live (see pic). Other companies showing 360-degree content include camera brand GoPro, Vice and the movie franchise Star Wars.

In a blog post, Facebook’s video engineering director Maher Saba said: “In the future, imagine watching 360-degree videos of a friend’s vacation to a small village in France or a festival in Brazil – you’ll be able to look around and experience it as if you were there. Along with updates from your friends and family, you will also be able to discover amazing new content on Facebook from media companies, organisations and individual creators.”

For the moment, the standard YouTube channel is likely to remain the mainstay of video content marketing. However, as time moves on, virtual reality and 360-degree video will become more commonplace. The question is will it be here to stay, or will it share the fate of 3D TV – here today, out of favour tomorrow?