Spotlight

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  Hitting content for six: how brands are reaching cricket’s diverse new fans

  Cricket is on a mission to widen its appeal and brands are lining up to join the gung-ho boundary-hitting party as the World Cup approaches There was no traditional toss of a coin to signal the countdown to the Cricket World Cup 2019. Instead Nigerian-born poet Caleb Femi read a poem in East London, an Emirates A380 left its hangar in [...]