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How to stop content marketing killing your brand

by Adrian Michaels in Content24

Companies invest a lot of time and money in the look, feel and values of their brands. Fast-growing editorial content must reflect these values or risk doing untold damage to [...]

Spotlight

  • Content marketing has hit its stride as a communications tool for B2B companies, with the most effective formats continuing to evolve. So finds a new report from Econsultancy The most successful forms of content for business-to-business (B2B) companies are changing, as content marketing moves in status from novelty to established strand [...]