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11 easy tips on how to write a great introduction
You’ve researched and planned your content. You have an amazing headline. All you have to do now is work out how to write a killer introduction to reel the reader in. [...]
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While newspaper cartoons can mock a subject with glee, the rules are different for corporate material. Get it wrong and you risk being painted as the villain. Get it right and you emerge the hero. First and foremost, don’t attack the opposition, your peers, your customers or get personal. But, of course, you can attack yourself – see [...]
